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| Semester | Herbstsemester 2021 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende |
Jackie Gnepp (jackie.gnepp@unibas.ch)
Joshua Klayman (joshua.klayman@unibas.ch, BeurteilerIn) |
| Inhalt | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) We illustrate how theories and findings from behavioral research advances understanding of phenomena in domains such as Microeconomics, Accounting, Finance, Human Resource Management, Marketing, and Organization Studies. Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments, with knowledge of fundamental principles of psychology and economics. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Lernziele | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Examine applications to understanding how managers, consumers, policy makers, entrepreneurs, and others make decisions o Explore the relations between human judgment and decision making and the prescriptions of “rational economics.” |
| Bemerkungen | A good overview of all requirements of the "Behavioral Marketing" lectures, including the master's thesis can be found here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Teilnahmebedingungen | Completed Bachelor in Business and Economics. No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enrol in MOnA. EUCOR-Students have to enrol at the students administration office (studsek@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| wöchentlich | Montag | 16.15-18.00 | - Online Präsenz - |
| wöchentlich | Mittwoch | 16.15-18.00 | - Online Präsenz - |
| Bemerkungen | If the pandemic situation allows an in-class teaching, the course eventually will be taught in-class. |
| Datum | Zeit | Raum |
|---|---|---|
| Montag 20.09.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 22.09.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 27.09.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 29.09.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 04.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 06.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 11.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 13.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 18.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 20.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 25.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Mittwoch 27.10.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Montag 01.11.2021 | 16.15-18.00 Uhr | - Online Präsenz -, -- |
| Module |
Grundlagenmodul: Advanced Topics in Economics (Masterstudium: International and Monetary Economics) Kernmodul: BWL (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) Modul: Fundamentals in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Fundamentals in Business and Technology (Masterstudium: Business and Technology) Modul: Fundamentals in Economics (Masterstudium: Economics and Public Policy) Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development) Modul: Methoden der Wirtschaftswissenschaften (Masterstudium: European Global Studies) |
| Leistungsüberprüfung | Examen |
| Hinweise zur Leistungsüberprüfung | End-of-semester examination Assessment details: Written, multiple-choice exam. You will receive detailed information about the procedure about one week before the exam. written exam: 13.12.21; 15:00-16:00. The exam will take place at Congresscenter Basel. You will receive detailed information about the procedure and admission to the exam hall about one week before the exam. In case COVID-19 protective measures prevent examination on site, the faculty reserves the right to conduct the examination electronically during the same time slot. You can still withdraw from the examination by submitting a completed, signed form to our office from 19.10.21 until 29.10.21 / 12:00 o’clock. Please send your form by mail to belegungstorno-wwz@unibas.ch. You will find the examination withdrawal form on the Homepage of the Student Dean’s Office. Prior to 18.10.21, please only use MONA for withdrawing. repeat examination: 01.02.22; 14:15-15:15. |
| An-/Abmeldung zur Leistungsüberprüfung | Anm.: Belegen Lehrveranstaltung; Abm.: stornieren |
| Wiederholungsprüfung | eine Wiederholung, bester Versuch zählt |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |