Zur Merkliste hinzufügen


62650-01 - Vorlesung: Behavioral Science 3 KP

Semester Herbstsemester 2021
Angebotsmuster Jedes Herbstsemester
Dozierende Jackie Gnepp (jackie.gnepp@unibas.ch)
Joshua Klayman (joshua.klayman@unibas.ch, BeurteilerIn)
Inhalt The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) We illustrate how theories and findings from behavioral research advances understanding of phenomena in domains such as Microeconomics, Accounting, Finance, Human Resource Management, Marketing, and Organization Studies.

Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments, with knowledge of fundamental principles of psychology and economics. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics.
Lernziele o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions
o Examine applications to understanding how managers, consumers, policy makers, entrepreneurs, and others make decisions
o Explore the relations between human judgment and decision making and the prescriptions of “rational economics.”
Bemerkungen A good overview of all requirements of the "Behavioral Marketing" lectures, including the master's thesis can be found here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/


Teilnahmebedingungen Completed Bachelor in Business and Economics.
No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed.
Anmeldung zur Lehrveranstaltung Registration: Please enrol in MOnA. EUCOR-Students have to enrol at the students administration office (studsek@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall wöchentlich
Datum 20.09.2021 – 01.11.2021
Zeit Montag, 16.15-18.00 - Online Präsenz -
Mittwoch, 16.15-18.00 - Online Präsenz -

If the pandemic situation allows an in-class teaching, the course eventually will be taught in-class.

Datum Zeit Raum
Montag 20.09.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 22.09.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 27.09.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 29.09.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 04.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 06.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 11.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 13.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 18.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 20.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 25.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 27.10.2021 16.15-18.00 Uhr - Online Präsenz -, --
Montag 01.11.2021 16.15-18.00 Uhr - Online Präsenz -, --
Module Grundlagenmodul: Advanced Topics in Economics (Masterstudium: International and Monetary Economics)
Kernmodul: BWL (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Modul: Fundamentals in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Fundamentals in Business and Technology (Masterstudium: Business and Technology)
Modul: Fundamentals in Economics (Masterstudium: Economics and Public Policy)
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Modul: Methoden der Wirtschaftswissenschaften (Masterstudium: European Global Studies)
Leistungsüberprüfung Examen
Hinweise zur Leistungsüberprüfung End-of-semester examination
Assessment details:
Written, multiple-choice exam. The date will be published during the first weeks of the lecture. You will receive detailed information about the procedure about one week before the exam.
An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung eine Wiederholung, bester Versuch zählt
Skala 1-6 0,1
Wiederholtes Belegen einmal wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ