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31953-01 - Seminar: Behavioral Marketing 6 KP

Semester Frühjahrsemester 2022
Angebotsmuster Jedes Frühjahrsem.
Dozierende Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Coralie Samson (coralie.samson@unibas.ch)
Inhalt The main objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. More information about the pre-requisites for the thesis can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf
Bemerkungen We will meet in class only on two dates, attendance being mandatory:
Kick off meeting: March 1, 2022, 14h15 - 18h
Presentations: May, 31 2022, 14h15 - 18h.

Previous master's theses: https://adam.unibas.ch/goto_adam_fold_1224653.html

The seminar will be taught online per Zoom.

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Teilnahmebedingungen To get admitted to 31953-01 you must have passed the following lectures:
12036 Econometrics
62650 Behavioral Science or 31960 Microeconomics and Psychology of Decision Making
10639 Consumer Behavior: Theoretical Foundations
If you have so far not passed course 43498 Psychological Theory of Consumer Behavior, you would need to register for it and attend it during the same term when taking 31953-01.

In the past we could admit all students who fulfilled these requirements. Should there be too much demand, we would admit students based on their performance in the above courses, and based on whether they have taken other relevant courses, undergraduate or graduate. This includes marketing, psychology, or econometrics/statistics. Hence, you should apply with a list of relevant courses and grades.

The master’s theses in this area are all empirical, and typically experimental. We presuppose that by the time you take this course (31953-01) you have learned to subject your raw data to basic statistical analyses, such as, ANOVA or multiple regression. You are free to use any standard software (e.g., R, Stata, SPSS).

All information needed about the courses and the master's thesis in "Behavioral Marketing" can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf
Anmeldung zur Lehrveranstaltung For this seminar apply with the Studiendekanat online no later than January 10, 2022. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/studium/master/masterseminare/
The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. If you drop the course after having been assigned a topic, which is after Session 1, you will receive the grade "1.0".
Unterrichtssprache Englisch
Einsatz digitaler Medien Online-Veranstaltung


Intervall unregelmässig
Datum 01.03.2022 – 31.05.2022
Zeit Siehe Detailangaben

The seminar will be taught online per Zoom.

Datum Zeit Raum
Dienstag 01.03.2022 14.15-18.00 Uhr - Online Präsenz -, Online seminar per Zoom
Dienstag 31.05.2022 14.15-18.00 Uhr - Online Präsenz -, Online seminar per Zoom
Module Modul: Preparation Master's Thesis in Business and Technology (Masterstudium: Business and Technology)
Modul: Research Design in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Research Design in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Modul: Seminararbeiten (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Seminarleistung
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ