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Semester | spring semester 2018 |
Course frequency | Every spring sem. |
Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
Content | Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Lectures, readings, and exam will be in English. |
Learning objectives | 1. Understand the language and the concepts used in marketing, see "Inhalte". 2. Learn to apply these concepts to making managerial decisions. |
Bibliography | You need to purchase some literature before the first class session. Please follow this link for details: https://adam.unibas.ch/goto_adam_crs_480685.html |
Weblink | Weblink zum ADAM Login |
Admission requirements | 10125-01 - Einführung in die Betriebswirtschaftslehre. Wer diese Voraussetzung nicht erfüllt, belegt die Veranstaltung auf eigene Verantwortung und muss für den erfolgreichen Besuch dieser Vorlesung eventuell mit einem höheren Anteil an Eigenleistung rechnen. |
Course application | Registration: Please enrol in MOnA. Enrolment = Registration for the exam! |
Language of instruction | English |
Use of digital media | No specific media used |
Course auditors welcome |
Interval | Weekday | Time | Room |
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No dates available. Please contact the lecturer.
Modules |
Modul Business (BUS) I (Bachelor's degree subject: Business and Economics) Module: Business I (Bachelor Business and Economics) (Pflicht) |
Assessment format | end-of-semester examination |
Assessment details | Will be announced later. You should plan for a final exam during the final exam period as well as being present during all lectures. written exam: 06.06.18; 14:30-16:00. ZLF: A-GL; Org. Chem.: GM-KO; Aula: KR-SO; Physik: SP-Z. Die Adressen der Prüfungsräume finden Sie hier: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/ . Bitte kontrollieren Sie die Raumzuteilung kurz vor den Prüfungen noch einmal! You can still withdraw from the examination by submitting a completed, signed form to our office from 27.03.18 until 06.04.18 / 12:00 o’clock. Withdrawals sent by email will not be accepted. You will find the examination withdrawal form on the Homepage of the Student Dean’s Office. Prior to 26.03.18, please only use MONA for withdrawing. The exam rooms will be published up to 25.05.18. |
Assessment registration/deregistration | Registration: course registration |
Repeat examination | no repeat examination |
Scale | 1-6 0,1 |
Repeated registration | as often as necessary |
Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
Offered by | Faculty of Business and Economics |