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| Semester | fall semester 2019 |
| Course frequency | Every fall sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | We will cover theory from the area of Consumer Behavior. This area uses theories from psychology and develops them further in order to understand the behavior of consumers. To get an impression of the topics, look at the tables of contents of the Journal of Consumer Research or Journal of Consumer Psychology. |
| Learning objectives | To get acquainted with the area of consumer behavior and with reading academic journal articles. If you are interested in writing a master's thesis in behavioral marketing this course is highly recommended. |
| Bibliography | Journal articles from the academic consumer behavior literature, e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research. |
| Comments | Attendance is mandatory as of Session 1. Please note that this is a 6KP course because you will need to do substantial reading at home and the class format requires that you actually do this reading (see course outline). |
| Weblink | Link to preliminary course outline |
| Admission requirements | There are no formal pre-requisites. However, if you are a business/economics student who has not previously taken behavioral courses, it is extremely important that you are taking “Microeconomics and Psychology of Decision Making” at the same time as 10639-01. Also, if you want to take all of the following courses, the ideal is a three-semester sequence in this order: 31960-01; 43498-01; 10639-01. If you want to take all of them in a two-semester sequence then you need to first take 31960-01 together with 10639-01 in the fall semester and 43498-01 in the subsequent spring semester. The number of participants will be limited to 30. However, in the past we have not surpassed that number. |
| Course application | Registration: Please enrol via MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the student administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|
No dates available. Please contact the lecturer.
| Modules |
Module: Core Competences in Economics (Master's Studies: Sustainable Development) Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | end-of-semester examination |
| Assessment details | Your grade will be based on an individual written assignment. While I will not grade participation, failure to attend class would impact your final grade negatively (see course outline). |
| Assessment registration/deregistration | Registration: course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |