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Semester | spring semester 2021 |
Course frequency | Every spring sem. |
Lecturers | Ozgun Atasoy (ozgun.atasoy@unibas.ch, Assessor) |
Content | Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Course material and exam will be in English. |
Learning objectives | 1. Understand the language and the concepts used in marketing management, see "Inhalte". 2. Learn to apply these concepts to making managerial decisions. |
Bibliography | You will need to purchase some literature before the first class session. As of 1 February please visit the following webpage where I will post a file with detailed instructions: https://adam.unibas.ch/goto_adam_crs_480685.html You will need access to the ADAM platform in order to visit this webpage. Thus, if you are from outside of the University of Basel, you first need to register for the course before you can access the webpage. Please plan accordingly. |
Weblink | Weblink zum ADAM Login |
Admission requirements | Beware that Introduction to Marketing presupposes that you know that material from "10125-01 - Einführung in die Betriebswirtschaftslehre", particularly break-even analysis. If you have not taken "10125-01", you may have to put in extra work in order to pass the exam in Introduction to Marketing. |
Course application | Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
Language of instruction | English |
Use of digital media | Online course |
Course auditors welcome |
Interval | Weekday | Time | Room |
---|---|---|---|
wöchentlich | Wednesday | 08.15-10.00 | - Online Präsenz - |
Comments | The course will be taught online at the dates you can see below: |
Date | Time | Room |
---|---|---|
Wednesday 03.03.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 10.03.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 17.03.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 24.03.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 31.03.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 07.04.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 14.04.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 21.04.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 28.04.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 05.05.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 12.05.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 19.05.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 26.05.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Wednesday 02.06.2021 | 08.15-10.00 | - Online Präsenz -, -- |
Modules |
Modul: Business (BUS) I (Bachelor's degree subject: Business and Economics) Module: Business I (Bachelor's Studies: Business and Economics) (Pflicht) |
Assessment format | end-of-semester examination |
Assessment details | Will be announced later. You should plan for a final exam during the final exam period as well as being present during all lectures. In addition, there is a consumer research requirement, which you can fulfill either by participating in a behavioral experiment or by writing a paper (only in English). written exam: 18.06.21; 10:15-11:45. You will receive details of the electronic examinations by email approximately one week before the examination date. |
Assessment registration/deregistration | Registration: course registration |
Repeat examination | no repeat examination |
Scale | 1-6 0,1 |
Repeated registration | as often as necessary |
Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
Offered by | Faculty of Business and Economics |