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Semester | fall semester 2021 |
Course frequency | Every fall sem. |
Lecturers | Juliano Laran (juliano.laran@unibas.ch, Assessor) |
Content | We will cover the area of consumer behavior, especially how the mind of a consumer works and how theories of decision making can predict consumers’ decisions. In each class, we will also learn how to apply these theories in the real world, as understanding consumers is key to marketing strategy. |
Learning objectives | The goals of this course are for students to be able to: (a) explore consumer behavior concepts, (b) develop the ability to apply the theories discussed in class to common marketing problems, and (c) develop skills that are important in managerial positions. |
Bibliography | Consumer behavior textbook and possibly a few short cases |
Comments | Professor: Dr. Juliano Laran (julianolaran@gmail.com) |
Admission requirements | The course 23517 Introduction to Marketing should have been passed beforehand. |
Course application | Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! A deregistration is possible until November 10, 2021 by email to belegungstorno-wwz@unibas.ch . |
Language of instruction | English |
Use of digital media | No specific media used |
Interval | Weekday | Time | Room |
---|---|---|---|
wöchentlich | Tuesday | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
wöchentlich | Thursday | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Auditorium |
Comments | The course is planned as an in-class course, if necessary it will be offered in hybrid form, i.e. with a simultaneous livestream or as an online presence course. |
Date | Time | Room |
---|---|---|
Tuesday 02.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
Thursday 04.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Auditorium |
Tuesday 09.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
Thursday 11.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Auditorium |
Tuesday 16.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
Thursday 18.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Auditorium |
Tuesday 23.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
Thursday 25.11.2021 | 09.15-12.00 | Wirtschaftswissenschaftliche Fakultät, Auditorium |
Modules |
Electives Bachelor Business and Economics: Recommendations (Bachelor's degree subject: Business and Economics (Start of studies before 01.08.2021)) Modul: Aufbau Business (Bachelor's Studies: Business and Economics) Modul: Wahlbereich in Wirtschaftswissenschaften (Bachelor's degree subject: Business and Economics) Module: Business II (Bachelor's Studies: Business and Economics (Start of studies before 01.08.2021)) |
Assessment format | record of achievement |
Assessment details | written exam: 25.11.21; 10:15-11:45. You will receive detailed information about the procedure and admission to the exam hall about one week before the exam. In case COVID-19 protective measures prevent examination on site, the faculty reserves the right to conduct the examination electronically during the same time slot. You can still withdraw from the examination by submitting a completed, signed form to our office until 11.11.21 / 12:00 o’clock. Please send your form by mail to belegungstorno-wwz@unibas.ch. You will find the examination withdrawal form on the Homepage of the Student Dean’s Office. |
Assessment registration/deregistration | Reg.: course registr.; dereg.: Office of the Dean of Studies |
Repeat examination | no repeat examination |
Scale | 1-6 0,1 |
Repeated registration | as often as necessary |
Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
Offered by | Faculty of Business and Economics |