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| Semester | Frühjahrsemester 2022 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende | Ozgun Atasoy (ozgun.atasoy@unibas.ch, BeurteilerIn) |
| Inhalt | Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Course material and exam will be in English. |
| Lernziele | 1. Understand the language and the concepts used in marketing management, see "Inhalte". 2. Learn to apply these concepts to making managerial decisions. |
| Literatur | You will need to purchase some literature before the first class session. As of 1 February please visit the following webpage where I will post a file with detailed instructions: https://adam.unibas.ch/goto_adam_crs_480685.html You will need access to the ADAM platform in order to visit this webpage. Thus, if you are from outside of the University of Basel, you first need to register for the course before you can access the webpage. Please plan accordingly. |
| Bemerkungen | Format: The course will be taught "in class". Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible. |
| Weblink | Weblink zum ADAM Login |
| Teilnahmebedingungen | Beware that Introduction to Marketing presupposes that you know that material from "10125-01 - Einführung in die Betriebswirtschaftslehre", particularly break-even analysis. If you have not taken "10125-01", you may have to put in extra work in order to pass the exam in Introduction to Marketing. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| HörerInnen willkommen |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| wöchentlich | Mittwoch | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Bemerkungen | The course will be taught "in class". |
| Datum | Zeit | Raum |
|---|---|---|
| Mittwoch 23.02.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 02.03.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 09.03.2022 | 08.15-10.00 Uhr | Fasnachtsferien |
| Mittwoch 16.03.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 23.03.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 30.03.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 06.04.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 13.04.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 20.04.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 27.04.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 04.05.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 11.05.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 18.05.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 25.05.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 01.06.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Module |
Modul Business (BUS) I (Bachelorstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) (Pflicht) Modul: Business (BUS) I (Bachelor Studienfach: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) Modul: Einführung Wirtschaftswissenschaften (Bachelorstudium: Wirtschaftswissenschaften) Modul: Einführung Wirtschaftswissenschaften (Bachelor Studienfach: Wirtschaftswissenschaften) |
| Leistungsüberprüfung | Examen |
| Hinweise zur Leistungsüberprüfung | Will be announced later. You should plan for a final exam during the final exam period as well as being present during all lectures. In addition, there is a consumer research requirement, which you can fulfill either by participating in a behavioral experiment or by writing a paper (only in English). written exam: 10.06.22; 14:15-15:45. DSBG Sporthalle: A-Z. For this exam you will still receive additional information by email. You would have to be on site at least 20 minutes before the exam starts. The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/ The exam is scheduled in presence. If entrance checks are necessary for the exam due to corona protection measures, the start of the exam may still be delayed by up to 30 minutes. In case COVID-19 protective measures prevent examination on site, the faculty reserves the right to conduct the examination electronically during the same time slot. The repeat exam will be held on 06.07.22; 14:15-15:45. Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible. |
| An-/Abmeldung zur Leistungsüberprüfung | Anm.: Belegen Lehrveranstaltung; Abm.: stornieren |
| Wiederholungsprüfung | eine Wiederholung, bester Versuch zählt |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |