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23517-01 - Vorlesung: Introduction to Marketing 3 KP

Semester Frühjahrsemester 2022
Angebotsmuster Jedes Frühjahrsem.
Dozierende Ozgun Atasoy (ozgun.atasoy@unibas.ch, BeurteilerIn)
Inhalt Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Course material and exam will be in English.
Lernziele 1. Understand the language and the concepts used in marketing management, see "Inhalte".
2. Learn to apply these concepts to making managerial decisions.
Literatur You will need to purchase some literature before the first class session. As of 1 February please visit the following webpage where I will post a file with detailed instructions:
https://adam.unibas.ch/goto_adam_crs_480685.html
You will need access to the ADAM platform in order to visit this webpage. Thus, if you are from outside of the University of Basel, you first need to register for the course before you can access the webpage. Please plan accordingly.

Bemerkungen Format: The course will be taught "in class".

Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible.
Weblink Weblink zum ADAM Login

 

Teilnahmebedingungen Beware that Introduction to Marketing presupposes that you know that material from "10125-01 - Einführung in die Betriebswirtschaftslehre", particularly break-even analysis. If you have not taken "10125-01", you may have to put in extra work in order to pass the exam in Introduction to Marketing.
Anmeldung zur Lehrveranstaltung Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz
HörerInnen willkommen

 

Intervall wöchentlich
Datum 23.02.2022 – 01.06.2022
Zeit Mittwoch, 08.15-10.00 Bernoullianum, Grosser Hörsaal 148

The course will be taught "in class".

Datum Zeit Raum
Mittwoch 23.02.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 02.03.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 09.03.2022 08.15-10.00 Uhr Fasnachtsferien
Mittwoch 16.03.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 23.03.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 30.03.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 06.04.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 13.04.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 20.04.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 27.04.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 04.05.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 11.05.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 18.05.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 25.05.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 01.06.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Module Modul Business (BUS) I (Bachelorstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) (Pflicht)
Modul: Business (BUS) I (Bachelor Studienfach Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Modul: Einführung Wirtschaftswissenschaften (Bachelor Studienfach Wirtschaftswissenschaften)
Modul: Einführung Wirtschaftswissenschaften (Bachelorstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Examen
Hinweise zur Leistungsüberprüfung Will be announced later. You should plan for a final exam during the final exam period as well as being present during all lectures. In addition, there is a consumer research requirement, which you can fulfill either by participating in a behavioral experiment or by writing a paper (only in English).

written exam: 10.06.22; 14:15-15:45. DSBG Sporthalle: A-Z.
For this exam you will still receive additional information by email. You would have to be on site at least 20 minutes before the exam starts.
The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/

The exam is scheduled in presence. If entrance checks are necessary for the exam due to corona protection measures, the start of the exam may still be delayed by up to 30 minutes.
In case COVID-19 protective measures prevent examination on site, the faculty reserves the right to conduct the examination electronically during the same time slot.
The repeat exam will be held on 06.07.22; 14:15-15:45.

Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible.
An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung eine Wiederholung, bester Versuch zählt
Skala 1-6 0,1
Wiederholtes Belegen einmal wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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