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| Semester | Frühjahrsemester 2016 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende | Aya Kachi (aya.kachi@unibas.ch, BeurteilerIn) |
| Inhalt | The course is intended as an applied method colloquium taught at the master’s level. The course welcomes only very motivated students who are willing to complete required readings beforehand, and discuss and participate actively in class with your peer. Creativity in thinking is always a little bit of a plus for (online) survey-oriented research. If you plan to sit quietly in class and complete the course by doing all the assignments by yourself, this colloquium is *not* for you. This course prepares you for conducting simple research and writing an academic paper, using survey or survey-experiment methods. The course covers four major areas: (1) the nature of the survey response, including the typical psychology of attitude expressions, issues of question wording and context, and social desirability pressures; (2) general issues of quantitative research, including random and systematic measurement error, and the logic of causal analysis; (3) implementing online survey (experiments) with a convenience sample, and (4) analyzing and interpreting treatment effects (for survey experiments) and how/what to report. In the latter half of the colloquium, we will, collectively as a class, draft a survey experiment and field it with the university students. We will use Qualtrics as a survey software (which we will explore together in the course) and use R for simple effect analyses. |
| Lernziele | 1. learn survey and survey experiment methods from an applied, practical point of view, 2. learn how to use them in research. |
| Weblink | Weblink to ADAM |
| Teilnahmebedingungen | Basic knowledge of R is helpful. some experience (courses) and knowledge about public opinion or survey-based market research are helpful. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enrol in MOnA. EUCOR-Students and Exchange-Students have to enrol at the students administration office (studsek@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Wahlbereich (Master Wirtschaftswissenschaften) |
| Leistungsüberprüfung | Semesterendprüfung |
| Hinweise zur Leistungsüberprüfung | (1) Occasional individual or group assignments related to survey design. (2) Class survey project (design, draft, implementation, writing) (3) Final research note (a summary of the class survey results). This final research note will be based on the same data for the entire class, but the report must be written individually. The final grade will be the sum of all these activities. |
| An-/Abmeldung zur Leistungsüberprüfung | Anmeldung: Belegen |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |