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| Semester | Herbstsemester 2016 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | This is an applied course that covers the field of consumer psychology. It links theory developed in psychology to marketing. The conceptual framework of the course breaks the causes of behavior up into types of psychological responses (or psychological processes), such as, perceiving, thinking, feeling, learning, or remembering. These intervene between the stimuli consumers are exposed to (e.g., marketing mix, other consumers, society) and the behavior consumers exert (e.g., purchase, loyalty, word of mouth). The psychological responses hence provide a framework for understanding why certain marketing inputs lead to certain outputs. This framework allows diagnosing behavior as well influencing behavior through marketing strategy and tactics. |
| Lernziele | 1. To gain understanding of the psychological principles by which marketing influences consumers. 2. To practice applying these principles to diagnosing consumer behavior and making marketing decisions. The focus is on practicing application. |
| Weblink | Weblink on ADAM |
| Teilnahmebedingungen | priority for Master in Business and Economcis students who go for the major in Marketing and Strategic Management |
| Anmeldung zur Lehrveranstaltung | As the number of participants is restricted to 50 students, please register via the following weblink until September 12, 2016 (first come, first serve, with priority given to Master in Business and Economcis students with major in Marketing and Strategic Management). You will be assigned to a group as of the first session and therefore cannot drop the course after that. If admitted to the course please enrol in MOnA; Registration = Admission to the exam. Click here to register for the course: https://wwzunibas.eu.qualtrics.com/SE/?SID=SV_5BYecgwSMTE0Vc9 |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Vertiefungsmodul Marketing and Strategic Management (Master Wirtschaftswissenschaften) |
| Leistungsüberprüfung | Semesterendprüfung |
| Hinweise zur Leistungsüberprüfung | individual homework questions, short essays, attendance, and active participation (40%); group work (60%); no final examination. class attendance is required |
| An-/Abmeldung zur Leistungsüberprüfung | Anmeldung: Belegen |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |