Zurück
| Semester | Herbstsemester 2018 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | We will cover theory from the area of Consumer Behavior. This area uses theories from psychology and develops them further in order to understand the behavior of consumers. To get an impression of the topics, look at the tables of contents of the Journal of Consumer Research or Journal of Consumer Psychology. |
| Lernziele | To get acquainted with the area of consumer behavior and with reading academic journal articles. If you are interested in writing a master's thesis in behavioral marketing this course is highly recommended. |
| Literatur | Journal articles from the academic consumer behavior literature, e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research. |
| Bemerkungen | We will meet in irregular intervals, and then typically for blocks of 3 hours of instruction (4 Lektionen). The specific class times will be posted before September 11 on the following site: https://adam.unibas.ch/goto_adam_crs_480685.html For each 3-hour session anticipate to read one journal article at a level that you can discuss its details in class. |
| Weblink | Weblink for more information |
| Teilnahmebedingungen | Priority is given to Master in Business and Economcis students who pursue a major in Marketing and Strategic Management. |
| Anmeldung zur Lehrveranstaltung | As the number of participants is restricted to 30 students, please register via the following weblink before September 11, 2018. We will admit based on a first come, first serve basis, with priority given to Master in Business and Economcis students with major in Marketing and Strategic Management. You have to attend the course as of the first session. If admitted to the course please enrol in MOnA; Registration = Admission to the exam. Click here to register for the course: https://wwzunibas.eu.qualtrics.com/jfe/form/SV_1LnsXIT99hQUxVz |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development) Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) |
| Leistungsüberprüfung | Semesterendprüfung |
| Hinweise zur Leistungsüberprüfung | Your grade will be based on an individual written assignment. While I will not grade participation, failure to attend class would impact your final grade negatively. |
| An-/Abmeldung zur Leistungsüberprüfung | Anmeldung: Belegen |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |