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43498-01 - Kolloquium: Psychological Theory in Consumer Behavior 6 KP

Semester Frühjahrsemester 2019
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students. You need to have either taken “Microeconomics and Psychology of Decision Making” or, if you are not a student of business/economics in Basel, an introductory psychology course.

Although the course takes numerous applications from the academic field of consumer behavior, it focuses on general psychological theory. Specifically, it teaches you how to conduct research with a psychological/experimental orientation. For that reason it is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like.

-For those without a prior degree in psychology the course offers a crash course in social and cognitive psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice).
-For those with a prior degree in psychology the course offers learning how to derive behavioral predictions from theories, as opposed to just describing theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a psychological theory.

During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English.
Lernziele • Obtaining an overview of fundamental psychological concepts in preference formation and choice.
• Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized).
Literatur see syllabus


Teilnahmebedingungen A maximum of 15 students can enroll. We will emphasize the following for admissions:
• Students for whom this course counts for their graduation will be favoured.
• Grades in the Kernfächer 31960 “Microeconomics and Psychology of Decision Making” and 12036 “Econometrics” or in equivalent courses if you come from another discipline.

Anmeldung zur Lehrveranstaltung As the course is restricted to 15 students, please fill in the application form on the following link (https://wwzunibas.eu.qualtrics.com/SE/?SID=SV_2c0DEuwNcPwZEvr) by February 8th, 2019. As soon as you get admitted to the course (by February 16th) , you should enrol in MOnA.

Unterrichtssprache Englisch
Weblink Weblink to ADAM
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall 14-täglich
Datum 20.02.2019 – 29.05.2019
Zeit Mittwoch, 14.15-18.00 Kollegienhaus, Seminarraum 107
Datum Zeit Raum
Mittwoch 20.02.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 06.03.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 20.03.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 03.04.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 17.04.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 01.05.2019 14.15-18.00 Uhr Tag der Arbeit
Mittwoch 15.05.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Mittwoch 29.05.2019 14.15-18.00 Uhr Kollegienhaus, Seminarraum 107
Module Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Semesterendprüfung
Hinweise zur Leistungsüberprüfung Format of the Class Sessions
The core of class discussion is formed by the exercises. Every session your homework consists of readings and exercises that ask you to make predictions for an experiment. Every session I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present for each session.

The following components will contribute to your grade:
1. Your contributions to the class discussion. 2. The presentations you give for both, the exercises and the readings. 3. A detailed write-up of an exercise.
An-/Abmeldung zur Leistungsüberprüfung Belegen via MOnA innerhalb der Belegfrist
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät