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31953-01 - Seminar: Behavioral Marketing 6 KP

Semester Frühjahrsemester 2020
Angebotsmuster Jedes Frühjahrsem.
Dozierende Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Coralie Samson (coralie.samson@unibas.ch)
Inhalt The objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. The mandatory sequence of courses for a master's thesis in behavioral marketing is:

1. Microeconomics and Psychology of Decision Making.
2. Psychological Theory of Consumer Behavior as pre-requisite (43498)
3. This Seminar (31953)
4. The master's thesis
Bemerkungen We will meet in class only on two dates: 26 Feb and 27 May 2020

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Teilnahmebedingungen To get admitted you must have passed the following lectures:
· 31960 Microeconomics and Psychology of Decision Making
· 12036 Econometrics
· If the course 43498 Psychological Theory of Consumer Behavior has not been attended so far, you are expected to register for it in spring 2019 and to attend it.
· While not required, 10639 Consumer Behavior is recommended. Ideally you first take 43498 and then 10639.

Should there be too much demand, in addition to your performance in the above courses, we will give credit if you took 10639 Consumer Behavior, as well as to any other relevant course work, undergraduate or graduate. This includes: coursework in marketing, psychology, or statistics. Hence, you should apply with a list of relevant courses and grades.

The master’s theses in this area are all empirical, and typically experimental. We presuppose that by the time you begin your thesis you have learned to subject your raw data to basic statistical analyses, such as, ANOVA or multiple regression. You are free to use any standard software (e.g., R, Stata, SPSS).
Anmeldung zur Lehrveranstaltung The application for this seminar is done centrally and online from December 2, 2019 until January 6, 2020 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/studium/master-business-and-economics/masterseminare/
The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. If you drop the course after having been assigned a topic, which is after Session 1, you will receive the grade "1.0".
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall unregelmässig
Datum 26.02.2020 – 27.05.2020
Zeit Siehe Detailangaben
Datum Zeit Raum
Mittwoch 26.02.2020 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Mittwoch 27.05.2020 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Module Modul: Seminararbeiten (Masterstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Seminarleistung
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ