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43498-01 - Kolloquium: Psychological Theory in Consumer Behavior 6 KP

Semester Frühjahrsemester 2020
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students. You need to have either taken “Microeconomics and Psychology of Decision Making” or, if you are not a student of business/economics in Basel, an introductory psychology course.

Although the course takes numerous applications from the academic field of consumer behavior, it focuses on general psychological theory. Specifically, it teaches you how to conduct research with a psychological/experimental orientation. For that reason it is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like.

-For those without a prior degree in psychology the course offers a crash course in social and cognitive psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice).
-For those with a prior degree in psychology the course offers learning how to derive behavioral predictions from theories, as opposed to just describing theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a psychological theory.

During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English.
Lernziele • Obtaining an overview of fundamental psychological concepts in preference formation and choice.
• Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized).
Literatur see syllabus
Weblink Weblink to ADAM


Teilnahmebedingungen A maximum of 15 students can enroll. We will emphasize the following for admissions:
• Students for whom this course counts for their graduation will be favoured.
• Grades in the Kernfächer 31960 “Microeconomics and Psychology of Decision Making” and 12036 “Econometrics” or in equivalent courses if you come from another discipline.

Anmeldung zur Lehrveranstaltung As the course is restricted to 15 students, please fill in the application form on the following link (https://wwzunibas.eu.qualtrics.com/SE/?SID=SV_2c0DEuwNcPwZEvr) by February 7th, 2020. As soon as you get admitted to the course (by February 16th) , you should enrol in MOnA.

Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall 14-täglich
Datum 19.02.2020 – 20.05.2020
Zeit Mittwoch, 14.15-18.00 Rosshofgasse (Schnitz), Sitzungsraum S 184
Datum Zeit Raum
Mittwoch 19.02.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 04.03.2020 14.15-18.00 Uhr Fasnachtsferien
Mittwoch 11.03.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 25.03.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 08.04.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 22.04.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 06.05.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Mittwoch 20.05.2020 14.15-18.00 Uhr Rosshofgasse (Schnitz), Sitzungsraum S 184
Module Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Semesterendprüfung
Hinweise zur Leistungsüberprüfung Format of the Class Sessions
The core of class discussion is formed by the exercises. Every session your homework consists of readings and exercises that ask you to make predictions for an experiment. Every session I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present for each session.

The following components will contribute to your grade:
1. Your contributions to the class discussion. 2. The presentations you give for both, the exercises and the readings. 3. A detailed write-up of an exercise.
An-/Abmeldung zur Leistungsüberprüfung Belegen via MOnA innerhalb der Belegfrist
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ