Zur Merkliste hinzufügen


45355-01 - Seminar: Bachelorarbeit in Behavioral Marketing 12 KP

Semester Herbstsemester 2020
Angebotsmuster Jedes Herbstsemester
Dozierende Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Coralie Samson (coralie.samson@unibas.ch)
Inhalt During a kick-off session we will assign topics in the area of behavioral marketing. You can view previously assigned topics by following this link:

The thesis consists of a literature review of the research that has been done on the topic that you have been assigned. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect.
Lernziele -To understand academic journal articles.
-To conceptually integrate empirical findings and draw conclusions about a theoretical question.
Weblink Weblink


Teilnahmebedingungen „Hauptfachstudierende der Wirtschaftswissenschaften“ who have completed their „Grundstudium“ and a minimum of 50 KP in the „Aufbaustudium“.

If more than 20 students apply, we will admit up to 20 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, and among the elective courses outside of the WWZ are psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you register.
Anmeldung zur Lehrveranstaltung The application for this seminar is done centrally and online from May 11 to June 8, 2020 with the Studiendekanat.
The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/
The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For dropping the course after receiving a subject and title, a "1.0" will be recorded. In addition, you would lose the opportunity to give your preferences for future seminar applications.
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall unregelmässig
Datum 16.09.2020 – 25.11.2020
Zeit Siehe Detailangaben

The course will be taught online at the dates you can see below:

Datum Zeit Raum
Mittwoch 16.09.2020 10.15-14.00 Uhr - Online Präsenz -, --
Mittwoch 25.11.2020 12.30-18.00 Uhr - Online Präsenz -, --
Module Modul Bachelorarbeit I (Business) (Bachelorstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Seminarleistung
Hinweise zur Leistungsüberprüfung Oral presentation in front of the class and written thesis.
Once you have submitted your thesis, you cannot modify or improve it.
Attendance during all class sessions is mandatory.
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ