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43498-01 - Kolloquium: Psychological Theory in Consumer Behavior 6 KP

Semester Frühjahrsemester 2021
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students. You need to have either taken “Microeconomics and Psychology of Decision Making” or, if you are not a student of business/economics in Basel, an introductory psychology course.

Although the course takes numerous applications from the academic field of consumer behavior, it focuses on general psychological theory. Specifically, it teaches you how to conduct research with a psychological/experimental orientation. For that reason it is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like.

-For those without a prior degree in psychology the course offers a crash course in social and cognitive psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice).
-For those with a prior degree in psychology the course offers learning how to derive behavioral predictions from theories, as opposed to just describing theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a psychological theory.

During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English.
Lernziele • Obtaining an overview of fundamental psychological concepts in preference formation and choice.
• Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized).
Literatur see syllabus
Bemerkungen To take the course you have to be present in Session 1.

This course is a pre-requisite if you want to write a master's thesis in behavioral marketing. See also details listed in the master seminar for behavioral marketing.
Weblink Weblink to ADAM


Teilnahmebedingungen A maximum of 15 students can enroll. We will emphasize the following for admissions:
• Grades in the Kernfächer 31960 “Microeconomics and Psychology of Decision Making” and 12036 “Econometrics” or in equivalent courses if you come from another discipline.

Anmeldung zur Lehrveranstaltung As the course is restricted to 15 students, please fill in the application form on the following link https://adam.unibas.ch/goto.php?target=crs_1089742_rcodecd2VXxuTFw&client_id=adam by February 17th, 2021, 8 pm.
You will be notified by February 19th, 2021, if you have been admitted to the Kolloquium.
Your enrollment in MOnA will then be registered automatically after the official enrollment deadline (March 29, 2021).
Unterrichtssprache Englisch
Einsatz digitaler Medien Online-Veranstaltung


Intervall 14-täglich
Datum 03.03.2021 – 26.05.2021
Zeit Mittwoch, 14.15-18.00 - Online Präsenz -

The course will be taught online at the dates you can see below:

Datum Zeit Raum
Mittwoch 03.03.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 24.03.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 07.04.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 21.04.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 05.05.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 19.05.2021 14.15-18.00 Uhr - Online Präsenz -, --
Mittwoch 26.05.2021 14.15-18.00 Uhr - Online Präsenz -, --
Module Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Semesterendprüfung
Hinweise zur Leistungsüberprüfung Format of the Class Sessions
The class discussion focuses on exercises. Every session your homework consists of readings and exercises that ask you to make predictions for an experiment. Every session I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present for each session.

A detailed write-up of an exercise will definitely be part of the grade. I have not yet decided whether the following will also contribute: your contributions to the class discussion; the presentations you give for both, the exercises and the readings.
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Dozierende
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ