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10639-01 - Kolloquium: Consumer Behavior: Theoretical Foundations 3 KP

Semester Herbstsemester 2021
Angebotsmuster Jedes Herbstsemester
Dozierende Joshua Klayman (joshua.klayman@unibas.ch, BeurteilerIn)
Inhalt We will examine theory and findings from research in Consumer Behavior. This area builds on knowledge from psychology to understand the behavior of consumers. Most weeks we will examine a single journal article to explore the researchers’ methods, their conclusions, and the implications of their findings. To get an impression of topics in this area, look at the tables of contents of the Journal of Consumer Research or Journal of Consumer Psychology.
Lernziele Get acquainted with research in consumer behavior and with reading and interpreting academic journal articles.

Literatur Journal articles from the academic consumer behavior literature (e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research) and some closely related research from psychology and management journals.
Bemerkungen This course is a pre-requisite for “43498-01 Psychological Theory in Consumer Behavior”, for “31953-01 Behavioral Marketing”, as well as for writing a master’s thesis in behavioral marketing.
A good overview of all requirements of the "Behavioral Marketing" lectures, including the master's thesis can be found here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/

 

Teilnahmebedingungen Being currently registered for 62650 Behavioral Science or having completed 62650 Behavioral Science or 31960 Microeconomics and Psychology of Decision Making. If you have done similar coursework which you believe substitutes 62650 Behavioral Science, please contact the instructor.
Exceptionally, in the fall semester 2021 Consumer Behavior: Theoretical Foundationswill not require a pre-requisite.
The number of participants will be limited to 30. However, in the past we have not surpassed that number.
Anmeldung zur Lehrveranstaltung Registration: Please enrol via MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the student administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam!



Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall wöchentlich
Datum 21.09.2021 – 26.10.2021
Zeit Dienstag, 16.15-19.45 - Online Präsenz -

If the pandemic situation allows an in-class teaching, the course eventually will be taught in-class.

Datum Zeit Raum
Dienstag 21.09.2021 16.15-19.45 Uhr - Online Präsenz -, --
Dienstag 28.09.2021 16.15-19.45 Uhr - Online Präsenz -, --
Dienstag 05.10.2021 16.15-19.45 Uhr - Online Präsenz -, --
Dienstag 12.10.2021 16.15-19.45 Uhr - Online Präsenz -, --
Dienstag 19.10.2021 16.15-19.45 Uhr - Online Präsenz -, --
Dienstag 26.10.2021 16.15-19.45 Uhr - Online Präsenz -, --
Module Modul: Business Field: Marketing (Masterstudium: Business and Technology)
Modul: Core Courses in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung Weekly assignments and an end-of-semester examination: date tba
Assessment details:
Grades are based mainly on an essay of no more than 1000 words to be submitted toward the end of the semester. Students are also required each week to submit brief, written answers to a standard set of questions regarding that week’s reading, to attend class, and to engage in discussion.
An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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