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60412-01 - Vorlesung: Innovation Management and Business Transformation 3 KP

Semester Herbstsemester 2021
Angebotsmuster Jedes Herbstsemester
Dozierende Brigitte Guggisberg (brigitte.guggisberg@unibas.ch, BeurteilerIn)
Inhalt Successful innovation on a product, process and service level is of crucial importance for companies in today’s fast changing market environment as is the ability to adopt and transform one’s business model. Nowadays firms not ony face the question of «how to change the business» but even more fundamental the question of «how to run the business».
Building on the core models of innovation management this course introduces the concepts and methodologies of business model transformation. It analyzes structural and organizational aspects of disruptive innovation and highlights different organizational forms for the implementation of transformational innovation. The most important challenges innovative firms are facing will be explored as well as the innovation management toolset - with a focus on design thinking approaches. The course is organized around a series of up-to-date innovation topics as open innovation, innovation platforms and social innovation and will also involve the practical application of the frameworks, concepts and principle learnt to real case problems. One lesson is dedicated to the participation in a start-up simulation game (organized by the innovation office of the university of Basle)
Lernziele 1. To gain the analytical competencies and problem solving skills to understand the mechanisms of the innovation process and the process of business model transformation.
2. To learn models, tools and methods to manage innovation within organizations and through innovation networks.
3. To develop critical and analytical reasoning about firms’ innovation management capacity.
4. To analyze and solve problems that arise in organizations that work on innovative projects.
5. To learn models and tools to manage the change linked to innovation with a focus on social innovation.
6. To learn how to prepare and present case studies on innovation management and business model transformation.
Literatur There is no required single text; instead, students should read a variety of different materials for the different subjects including:
• O’Reilly, Ch. ; Tushman, M.L. (2016): Lead and Disrupt, Stanford University Press, Stanford.
• Tidd, J. ; Bessant, J. (2016): Managing Innovation, Integrating Technological, Market and Organizational Change, 5th edition, Wiley, NJ.
• Balogun, J.; Hailey, V. H.; Gustafsson, St. (2016): Exploring Strategic Chance, 4th edition, Pearson, Harlow.
• Supplementary texts and case studies made available on ADAM
Weblink ADAM

 

Anmeldung zur Lehrveranstaltung Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam!
Limit of participants: 25 students.
If more than 25 registrations are received, the following priorities will apply:
Level 1:
Master Business and Technology
Level 2:
Prior attendance of the lecture Innovations and Change Management (55750-01).
If you are not admitted, you will be notified by email on 24.03.21 at the latest and you can cancel your MOnA enrollment without further consequences until the end of the enrollment period (29.03.21).

Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz
HörerInnen willkommen

 

Intervall wöchentlich
Datum 14.10.2021 – 25.11.2021
Zeit Donnerstag, 12.15-16.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Datum Zeit Raum
Donnerstag 14.10.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 21.10.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 28.10.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 04.11.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 11.11.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 18.11.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 25.11.2021 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Module Modul: Business Field: Marketing (Masterstudium: Business and Technology)
Modul: Business Field: Strategy and Organization (Masterstudium: Business and Technology)
Modul: Specific Electives in Labor Economics, Human Resources and Organization (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Modul: Wahlbereich (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung The course is based on both theoretical lectures and the discussion of case studies and other empirical materials. It requires the active participation of students in class discussions. Students will be assigned one case studie and one scientific paper (both group work) to read, prepare and present in class. Presentations are graded and account for 30% (case study) and 20% (scientific paper) of the final result. The final exam (accounting for 50% of the final result) comprises all material presented in the course including case studies, readings, supplementary material and handouts.
An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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