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62650-01 - Vorlesung: Behavioral Science 3 KP

Semester Herbstsemester 2022
Angebotsmuster Jedes Herbstsemester
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.)

Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics.
Lernziele o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions
o Improve your understanding of how managers, consumers, policy makers, entrepreneurs, and others make decisions.
o Gain an alternative perspective to the prescriptions of “rational economics.”
Literatur To be determined. You will need to purchase some literature.
I will post the literature you need to purchase by 1 September, both on the course webpage and here:
https://adam.unibas.ch/goto_adam_crs_480685.html

Bemerkungen For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/

 

Teilnahmebedingungen No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed.
Anmeldung zur Lehrveranstaltung Registration: Please enrol in the Online Services before the course starts. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. In order to get access to ADAM in time, it is best to enrol before the course starts though.
Enrolment = Registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall wöchentlich
Datum 20.09.2022 – 26.10.2022
Zeit Dienstag, 08.15-10.00 Bernoullianum, Grosser Hörsaal 148
Mittwoch, 12.15-14.00 Biozentrum, Maurice E. Müller Saal U1.111
Datum Zeit Raum
Dienstag 20.09.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 21.09.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Dienstag 27.09.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 28.09.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Dienstag 04.10.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 05.10.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Dienstag 11.10.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 12.10.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Dienstag 18.10.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 19.10.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Dienstag 25.10.2022 08.15-10.00 Uhr Bernoullianum, Grosser Hörsaal 148
Mittwoch 26.10.2022 12.15-14.00 Uhr Biozentrum, Maurice E. Müller Saal U1.111
Module Grundlagenmodul: Advanced Topics in Economics (Masterstudium: International and Monetary Economics)
Kernmodul: BWL (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Modul: Fundamentals in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Fundamentals in Business and Technology (Masterstudium: Business and Technology)
Modul: Fundamentals in Economics (Masterstudium: Economics and Public Policy)
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Modul: Methoden der Wirtschaftswissenschaften (Masterstudium: European Global Studies)
Leistungsüberprüfung Examen
Hinweise zur Leistungsüberprüfung written exam: 09.01.23; 14:30-16:00. The rooms will be published by December 20.
The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/
The repeat exam will be held on 08.02.23; 12:30-14:00. You will receive the rooms for the repeat exam by mail.




An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung eine Wiederholung, bester Versuch zählt
Skala 1-6 0,1
Wiederholtes Belegen einmal wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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