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10639-01 - Kolloquium: Consumer Behavior: Theoretical Foundations 3 KP

Semester Herbstsemester 2022
Angebotsmuster Jedes Herbstsemester
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt We will discuss theory and experiments from the field Consumer Behavior. This field builds on knowledge from psychology to understand the behavior of consumers. Most weeks we will examine a single journal article in detail, examining what is most important about it. We will explore the researchers' main hypotheses and how they tested them. To get an impression of topics in this area, look at the tables of contents of the Journal of Consumer Research, Journal of Consumer Psychology, or the Journal of the Association for Consumer Research.
Lernziele Get acquainted with research in consumer behavior and with reading and interpreting academic journal articles.

Literatur Journal articles from the academic consumer behavior literature (e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research) and some closely related research from psychology and management journals.
Bemerkungen There will be mandatory homework in preparation of Session 1. Hence, check the course webpage before. Attendance is also mandatory as of Session 1.

This course is a pre-requisite for “43498-01 Psychological Theory in Consumer Behavior”, for “31953-01 Behavioral Marketing”, as well as for writing a master’s thesis in behavioral marketing.

For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/

 

Teilnahmebedingungen Either being currently registered for 62650 Behavioral Science, or having completed it before (i.e., 62650), or having completed 31960 Microeconomics and Psychology of Decision Making before. If you have done similar coursework which you believe substitutes 62650 Behavioral Science, please contact the instructor.

The number of participants will be limited to 35. However, in the past we have not surpassed that number.
Anmeldung zur Lehrveranstaltung Registration: Please enrol in your Online Services until September 20, 2022. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) before September 20, 2022. Enrolment = Registration for the exam!

The number of participants will be limited to 35. However, in the past we have not surpassed that number. You will be notified by September 22, 2022 if you should not be admitted to the course.

A deregistration is possible until November 16, 2022 by email to belegungstorno-wwz@unibas.ch.




Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall wöchentlich
Datum 01.11.2022 – 06.12.2022
Zeit Dienstag, 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Datum Zeit Raum
Dienstag 01.11.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 08.11.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 15.11.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 22.11.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 29.11.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 06.12.2022 16.15-20.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Module Modul: Business Field: Marketing (Masterstudium: Business and Technology)
Modul: Core Courses in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung Details to be determined. You will need to write an end-of-semester essay that will determine all or most of the final grade.

Students are also required each week to submit brief, written answers to a standard set of questions regarding that week’s reading, to attend class, and to engage in discussion.
An-/Abmeldung zur Leistungsüberprüfung Anmelden: Belegen; Abmelden: Studiendekanat
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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