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65940-01 - Vorlesung: Tech Companies: Business Strategies and New Global Policy Tensions 3 KP

Semester Herbstsemester 2022
Angebotsmuster unregelmässig
Dozierende John Mayo (john.mayo@unibas.ch, BeurteilerIn)
Inhalt The past decade has witnessed the emergence and growth of many new business models as firms seek to differentiate themselves on either the cost or the demand side of markets. These strategies have produced dramatic changes in the manner in which consumers acquire goods and services. They have also led to a dramatic restructuring of numerous industries, and have increasingly become the focus of US and EU antitrust authorities.

This course will examine a host of novel business strategies that have permitted so-called “high tech” firms to enter markets and revolutionize the nature of competition. These strategies include both market-based and non-market-based strategies that have enabled stunning financial success of these companies. Yet, recently a growing chorus of questions has arisen regarding whether these strategies, including “zero-pricing”, purchase of nascent competitors and “self-preferencing” are pro- or anticompetitive. The course will examine the emergence of these strategies, and their corollary policy tensions, with the goal of advancing students’ ability to discern the merits of both existing and proposed regulations governing these firms. The course will end with a “live exercise” in which students debate alternative positions regarding the merits of specific new business strategies.
Literatur See syllabus.
Weblink Weblink

 

Teilnahmebedingungen Solid understanding of business and economics on the bachelor level. Especially recommended for students with a major in "International Business, Trade and the Environment”.
Anmeldung zur Lehrveranstaltung Please register by sending an email to summerschool-wwz@unibas.ch no later than by June 30, 2022.
All further information can be found on the website of the Summer School.
The enrollment for the course is at the same time the final registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall Block
Datum 15.08.2022 – 25.08.2022
Zeit Siehe Detailangaben
Datum Zeit Raum
Montag 15.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Dienstag 16.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Mittwoch 17.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 18.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Montag 22.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Dienstag 23.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Mittwoch 24.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Donnerstag 25.08.2022 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Module Modul: Core Courses in International Business, Trade and the Environment (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in International Business, Trade and the Environment (Masterstudium: Wirtschaftswissenschaften)
Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung (Masterstudium: European Global Studies)
Vertiefungsmodul: International Trade, Growth and the Environment (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung Final grades will be determined by individual class participation, group assignment and a final exam. You are expected to attend every class.
Date of final exam: 31 August 2022: 13:00 - 14:30.
The exam will take place at the Faculty of Business and Economics, Peter Merian-Weg 6, 4052 Basel, Room number S15.
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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