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23517-01 - Vorlesung: Introduction to Marketing 3 KP

Semester Frühjahrsemester 2023
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Course material and exam will be in English.
Lernziele 1. Understand the language and the concepts used in marketing management, see "Inhalte".
2. Learn to apply these concepts to making managerial decisions.
Literatur You will need to purchase some literature before the first class session. As of 1 February please visit the following webpage where I will post a file with detailed instructions:
https://adam.unibas.ch/goto_adam_crs_480685.html
You will need access to the ADAM platform in order to visit this webpage. Thus, if you are from outside of the University of Basel, you first need to register for the course before you can access the webpage. Please plan accordingly.

Bemerkungen Format: The course will be taught on site. The session on 30 May might be taught via Zoom.

Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible.
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Teilnahmebedingungen Beware that Introduction to Marketing presupposes that you know that material from "10125-01 - Einführung in die Betriebswirtschaftslehre", particularly break-even analysis. If you have not taken "10125-01", you may have to put in extra work in order to pass the exam in Introduction to Marketing.
Anmeldung zur Lehrveranstaltung Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz
HörerInnen willkommen

 

Intervall wöchentlich
Datum 21.02.2023 – 30.05.2023
Zeit Dienstag, 14.15-16.00 Bernoullianum, Grosser Hörsaal 148

Format: The course will be taught on site. The session on 30 May might be taught via Zoom.

Datum Zeit Raum
Dienstag 21.02.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 28.02.2023 14.15-16.00 Uhr Fasnachstferien
Dienstag 07.03.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 14.03.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 21.03.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 28.03.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 04.04.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 11.04.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 18.04.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 25.04.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 02.05.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 09.05.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 16.05.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 23.05.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 30.05.2023 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Module Modul Business (BUS) I (Bachelorstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) (Pflicht)
Modul: Business (BUS) I (Bachelor Studienfach Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Modul: Einführung Wirtschaftswissenschaften (Bachelorstudium: Wirtschaftswissenschaften)
Modul: Einführung Wirtschaftswissenschaften (Bachelor Studienfach Wirtschaftswissenschaften)
Leistungsüberprüfung Examen
Hinweise zur Leistungsüberprüfung Will be announced later. You should plan to take the final exam during the final exam period as well as being present during all lectures. In addition, there is a consumer research requirement, which you can fulfill either by participating in a behavioral experiment or by writing a paper (only in English).


Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible.

IMPORTANT:
For courses with main lecture exams, a repetition date is offered in addition to the regular examination date. These re-take exams can only be taken if you have taken part in the regular examination date and if you failed there, i.e. had a grade < 4.0 (see paragraph 12.4 of the study regulations for the bachelor’s degree from November 16th, 2020).

An-/Abmeldung zur Leistungsüberprüfung An-/Abmelden: Belegen resp. Stornieren der Belegung via MOnA
Wiederholungsprüfung eine Wiederholung, bester Versuch zählt
Skala 1-6 0,1
Wiederholtes Belegen einmal wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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