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43498-01 - Kolloquium: Psychological Theory in Consumer Behavior 6 KP

Semester Frühjahrsemester 2023
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students.

The course focuses on psychological theory that is the basis for theories in consumer behavior. It has a methodological emphasis by teaching you how to conduct research using experiments. This course is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like.

-For those without a prior degree in psychology the course offers a crash course in psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice).
-For anyone interested in behavioral sciences the course offers the opportunity to practice an important skill: deriving behavioral predictions from theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a theory, be it for research or application.

During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English.
Lernziele • Obtaining an overview of fundamental psychological concepts in preference formation and choice.
• Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized).
Literatur Last year's syllabus is posted here: https://adam.unibas.ch/goto_adam_crs_480685.html
Bemerkungen To take the course you have to attend as of Session 1. Note that there will be homework in preparation of Session 1.

This course is a pre-requisite if you want to write a master's thesis in behavioral marketing. Details are posted here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf

The course will be taught on site.
Weblink Weblink to ADAM


Teilnahmebedingungen If you are a master's student at the business and economics faculty in Basel, you need to have taken “Behavioral Science” and "Consumer Behavior: Theoretical Foundations". If you study elsewhere or are a PhD student, please contact me.

A maximum of 20 students can enroll and in the past all those who fulfilled the course requirements were admitted. Should demand for the course surpass the available seats, we will emphasize the following for admissions:
• Grades in the Kernfächer 62650-01 “Behavioral Science” and 12036 “Econometrics” or in equivalent courses if you come from another discipline.

Anmeldung zur Lehrveranstaltung As the course is restricted to 20 students, please fill in the application form on the following link https://adam.unibas.ch/goto.php?target=crs_1089742_rcodecd2VXxuTFw&client_id=adam by February 9th, 2023, 8 pm. You will be notified by February 17th, 2023, if you have been admitted to the Kolloquium. Your enrollment in MOnA will then be registered automatically after the official enrollment deadline, i.e. only after March 20, 2023.
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall 14-täglich
Datum 06.03.2023 – 08.05.2023
Zeit Montag, 14.15-18.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Datum Zeit Raum
Montag 06.03.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 13.03.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 27.03.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 03.04.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 17.04.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 08.05.2023 14.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S16 HG.39
Module Modul: Business Field: Marketing (Masterstudium: Business and Technology)
Modul: Core Courses in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development)
Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung Every session your homework consists of readings and exercises where make predictions for an experiment. I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present during each session.

A detailed write-up of an exercise will definitely be part of the grade. The following might also contribute: your contributions to the class discussion; the presentations you give.
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Dozierende
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ