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| Semester | Herbstsemester 2023 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Lernziele | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Improve your understanding of how managers, consumers, policy makers, entrepreneurs, and others make decisions. o Gain an alternative perspective to the prescriptions of “rational economics.” |
| Literatur | To be determined. You will need to purchase some literature. I will post the literature you need to purchase by 1 September, both on the course webpage and here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Bemerkungen | For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Teilnahmebedingungen | No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enrol in the Online Services before the course starts. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. In order to get access to ADAM in time, it is best to enrol before the course starts though. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | wöchentlich |
| Datum | 20.09.2023 – 20.12.2023 |
| Zeit |
Mittwoch, 12.15-14.00 Biozentrum, Maurice E. Müller Saal U1.111 |
| Module |
Modul: Fundamentals in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Fundamentals in Business and Technology (Masterstudium: Business and Technology) Modul: Fundamentals in Economics (Masterstudium: Economics and Public Policy) Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development) Modul: Methoden der Wirtschaftswissenschaften (Masterstudium: European Global Studies) |
| Leistungsüberprüfung | Examen |
| Hinweise zur Leistungsüberprüfung | written exam: tbd IMPORTANT: For courses with a main lecture exam, a repeat exam is offered in addition to the regular examination date.This repeat examination can only be taken if the student has taken part in and failed the regular examination (grade < 4.0) see English translation of the study guide of our master programs by December 13, 2021: Paragraph 4.13.4.1. |
| An-/Abmeldung zur Leistungsüberprüfung | Anm.: Belegen Lehrveranstaltung; Abm.: stornieren |
| Wiederholungsprüfung | eine Wiederholung, bester Versuch zählt |
| Skala | 1-6 0,1 |
| Wiederholtes Belegen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |