Zur Merkliste hinzufügen
Zurück

 

69296-01 - Seminar: Unlocking Social Media: Investigating Image-based Political Communication during Elections through Applied Methods 3 KP

Semester Herbstsemester 2023
Angebotsmuster einmalig
Dozierende Clint Claessen (clint.claessen@unibas.ch, BeurteilerIn)
Inhalt Camera-shot distance, angles, facial expressions and gestures. These detailed markers of images matter in the political arena. Winning candidates look different from losing candidates (Bucy, 2016): appropriate nonverbal behavior, expressive variability, and nonverbal tics are all picked up by the audience, often unconsciously. At a time when advanced language models in political science emphasize the usefulness of textual information, visual communication remains a neglected area. ‘Human culture is a visual culture’ (Veneti et al., 2019: 1), however, and even though speech started to develop with the first humans, writing is only 4.000 years old (Bucy, 2009). And not only is factual text information much harder to recall than visual information, it also requires much more time to process. In this seminar, we will therefore look at the role of visual communication for political leaders, parliamentary candidates and politicized issues. We will delve deeper in political communication and social media theory, and devote most of our efforts to qualitative aspects of image analysis by setting up coding schemes, manually analyzing images and examining open-ended survey responses. In the last three sessions, we will shift our focus to quantitative aspects of visual analysis by obtaining data from social media and applying computational tools in Python in order to recognize and identify facial expressions. The goal is that you can use visual analysis in your own research on the basis of your newfound knowledge about the role of images in politics.
Lernziele At the end of the seminar:
- The students can sketch the biological differences between textual and visual image processing.
- They can set up coding schemes for political debates, speeches and visual frames.
- They understand different theories of political communication and apply them to political campaigns.
- They can perform basic statistical operations with image data in Python.
Literatur Bucy, E. P. (2016). The look of losing, then and now: Nixon, Obama, and nonverbal indicators of opportunity lost. American Behavioral Scientist, 60(14), 1772-1798.

Cutler, J., & Dickenson, M. (2020). Computational Frameworks for Political and Social Research with Python. Springer International Publishing.

Deen Freelon & Chris Wells (2020) Disinformation as Political Communication, Political Communication, 37:2, 145-156

Denton Jr, R. E., Trent, J. S., & Friedenberg, R. V. (2019). Political campaign communication: Principles and practices. Rowman & Littlefield.

Grabe, M. & Bucy, E. (2009) Image Bite Politics. News and the Visual Framing of Elections. Oxford University Press.

Masters, R. (1989). The Nature of Politics. Yale University Press.

Veneti, A., Jackson, D. & Lilleker, Darren G. (2019) Visual Political Communication. Palgrave Macmillan.

Taigman, Y., Yang, M., Ranzato, M. A., & Wolf, L. (2014). Deepface: Closing the gap to human-level performance in face verification. In Proceedings of the IEEE conference on computer vision and pattern recognition (pp. 1701-1708).
Bemerkungen Attention:
All Seminars will be graded in the Department of Political Science.
Grading scale 6.0 to 1.0, whereupon 4.0 is a pass.
The number of participants is limited. The places are assigned according to date of enrollment and subject of study. Priority will be given to students of Political Science.

 

Teilnahmebedingungen Attention:
All Seminars will be graded in the Department of Political Science.
Grading scale 6.0 to 1.0, whereupon 4.0 is a pass.
The number of participants is limited. The places are assigned according to date of enrollment and subject of study. Priority will be given to students of Political Science.
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall Wochentag Zeit Raum
wöchentlich Mittwoch 14.15-15.45 Bernoullistrasse 14/16, Kleiner Seminarraum 02.001

Einzeltermine

Datum Zeit Raum
Mittwoch 20.09.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 27.09.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 04.10.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 11.10.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 18.10.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 25.10.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 01.11.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 08.11.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 15.11.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 22.11.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 29.11.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 06.12.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 13.12.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Mittwoch 20.12.2023 14.15-15.45 Uhr Bernoullistrasse 14/16, Kleiner Seminarraum 02.001
Module Modul: Regionaler Fokus B.A. (Bachelor Studienfach: Politikwissenschaft)
Modul: Vertiefung Politikwissenschaft B.A. (Bachelor Studienfach: Politikwissenschaft)
Leistungsüberprüfung Lehrveranst.-begleitend
Hinweise zur Leistungsüberprüfung Active participation and bi-weekly assignments (600-800 words each)
An-/Abmeldung zur Leistungsüberprüfung Anmelden: Belegen; Abmelden: nicht erforderlich
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,5
Wiederholtes Belegen nicht wiederholbar
Zuständige Fakultät Philosophisch-Historische Fakultät, studadmin-philhist@unibas.ch
Anbietende Organisationseinheit Fachbereich Politikwissenschaft

Zurück