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31953-01 - Seminar: Behavioral Marketing 6 KP

Semester Frühjahrsemester 2024
Angebotsmuster Jedes Frühjahrsem.
Dozierende Marco Biella (marco.biella@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Meike Kakas (meike.kakas@unibas.ch)
Inhalt The main objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. More information about the pre-requisites for the thesis can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf
Bemerkungen We will meet in class only for two sessions, see dates above. Attendance is mandatory.

Previous master's theses as well as topics offered, see here: https://adam.unibas.ch/goto_adam_fold_1224653.html

The seminar will be taught on site. Note that the two sessions have different durations. Please click on the detailed schedule to see the exact timing for each session.

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Teilnahmebedingungen To get admitted to 31953-01 you must have passed the following lectures:
12036 Econometrics
62650 Behavioral Science or 31960 Microeconomics and Psychology of Decision Making
10639 Consumer Behavior: Theoretical Foundations
If you have so far not passed course 43498 Psychological Theory of Consumer Behavior, you would need to register for it and attend it during the same term when taking 31953-01.

In the past we could admit all students who fulfilled these requirements. Should there be too much demand, we would admit students based on their performance in the above courses, and based on whether they have taken other relevant courses, undergraduate or graduate. This includes marketing, psychology, or econometrics/statistics. Hence, you should apply with a list of relevant courses and grades.

The master’s theses in this area are all empirical, and typically experimental. We presuppose that by the time you take this course (31953-01) you have learned to subject your raw data to basic statistical analyses, such as, ANOVA or multiple regression. You are free to use any standard software (e.g., R, Stata, SPSS).

All information needed about the courses and the master's thesis in "Behavioral Marketing" can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf
Anmeldung zur Lehrveranstaltung The application for this seminar is done centrally and online until January 8, 2024 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/studium/master/masterseminare/
The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For a break up after recieving a subject and title, there will be a "1.0" recorded.
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz


Intervall Wochentag Zeit Raum
unregelmässig Siehe Einzeltermine


Datum Zeit Raum
Mittwoch 28.02.2024 12.15-16.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Donnerstag 30.05.2024 12.15-18.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Module Modul: Preparation Master's Thesis in Business and Technology (Masterstudium: Business and Technology)
Modul: Research Design in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Research Design in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Seminarleistung
An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ