Zur Merkliste hinzufügen
Zurück

 

23517-01 - Vorlesung: Introduction to Marketing 3 KP

Semester Frühjahrsemester 2024
Angebotsmuster Jedes Frühjahrsem.
Dozierende C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Inhalt Introduction to marketing strategy with a focus on segmentation, targeting, positioning, and some exposure to marketing mix decisions. Course material and exam will be in English.
Lernziele 1. Understand the language and the concepts used in marketing management, see "Inhalte".
2. Learn to apply these concepts to making managerial decisions.
Literatur You will need to purchase some literature before the first class session. As of 1 February please visit the following webpage where I will post a file with detailed instructions:
https://adam.unibas.ch/goto_adam_crs_480685.html
You will need access to the ADAM platform in order to visit this webpage. Thus, if you are from outside of the University of Basel, you first need to register for the course before you can access the webpage. Please plan accordingly.

Bemerkungen Format: The course will be taught on site.
Students who study under the expiring regulations will be admitted to the examination even if - after registering in MOnA- the system should give the feedback that this is no longer possible.
Weblink Weblink

 

Teilnahmebedingungen Beware that Introduction to Marketing presupposes that you know that material from "10125-01 - Grundlagen der Betriebswirtschaftslehre". If you have not taken "10125-01", you may have to put in extra work in order to pass the exam in Introduction to Marketing.
Anmeldung zur Lehrveranstaltung Registration: Please enroll in the Online Services (services.unibas.ch);

Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html
After successful registration you can enroll for the course in the Online Services (services.unibas.ch).

Applies to everyone: Enrolment = Registration for the course and the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz
HörerInnen willkommen

 

Intervall Wochentag Zeit Raum
wöchentlich Dienstag 14.15-16.00 Bernoullianum, Grosser Hörsaal 148

Einzeltermine

Datum Zeit Raum
Dienstag 27.02.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 05.03.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 12.03.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 19.03.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 26.03.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 02.04.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 09.04.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 16.04.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 23.04.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 30.04.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 07.05.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 14.05.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 21.05.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Dienstag 28.05.2024 14.15-16.00 Uhr Bernoullianum, Grosser Hörsaal 148
Module Modul Business (BUS) I (Bachelorstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) (Pflicht)
Modul: Business (BUS) I (Bachelor Studienfach: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021))
Modul: Einführung Wirtschaftswissenschaften (Bachelor Studienfach: Wirtschaftswissenschaften)
Modul: Einführung Wirtschaftswissenschaften (Bachelorstudium: Wirtschaftswissenschaften)
Leistungsüberprüfung Examen
Hinweise zur Leistungsüberprüfung You should take the final exam during the final exam period as well as being present during all lectures. In addition, there is a consumer research requirement, which you can fulfill either by participating in a behavioral experiment or by writing a paper (only in English).

Date of the written exam: tbd





Date of the retake exam: tbd

Students who study under the expiring regulations will be admitted to the examination even if - after registering in the online services- the system should give the feedback that this is no longer possible.

IMPORTANT:
For courses with main lecture exams, a repetition date is offered in addition to the regular examination date. These re-take exams can only be taken if you have taken part in the regular examination date and if you failed there, i.e. had a grade < 4.0 (see paragraph 12.4 of the study regulations for the bachelor’s degree from November 16th, 2020).

An-/Abmeldung zur Leistungsüberprüfung Anm.: Belegen Lehrveranstaltung; Abm.: stornieren
Wiederholungsprüfung eine Wiederholung, bester Versuch zählt
Skala 1-6 0,1
Wiederholtes Belegen einmal wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

Zurück