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65940-01 - Vorlesung: Tech Companies: Business Strategies and New Global Policy Tensions 3 KP

Semester Herbstsemester 2024
Angebotsmuster unregelmässig
Dozierende John Mayo (john.mayo@unibas.ch)
Inhalt The past two decades have witnessed the emergence and growth of many new business models as firms seek to differentiate themselves on either the cost or the demand side of markets. These strategies have produced dramatic changes in the manner in which consumers acquire goods and services. They have also led to a dramatic restructuring of numerous industries, and have increasingly become the focus of US and EU antitrust authorities.

This course will examine a host of novel business strategies that have permitted so-called “high tech” firms to enter markets and revolutionize the nature of competition. These strategies include both market-based and non-market-based strategies that have enabled stunning financial success of these companies. Yet, recently a growing chorus of questions has arisen regarding whether these strategies, including “zero-pricing,” purchase of nascent competitors, and “self-preferencing” are pro- or anticompetitive. The course will examine the emergence of these strategies, and their corollary policy tensions, with the goal of advancing students’ ability to discern the merits of both existing and proposed regulations governing these firms. The course will end with a “live exercise” in which students debate alternative positions regarding the merits of specific new business strategies.
Literatur See syllabus.
Weblink Weblink

 

Teilnahmebedingungen Solid understanding of business and economics on the bachelor level. Especially recommended for students with a major in "International Business, Trade and the Environment”.
Anmeldung zur Lehrveranstaltung Please register by sending an email to summerschool-wwz@unibas.ch no later than by June 30, 2024.
All further information can be found on the website of the Summer School.
The enrollment for the course is at the same time the final registration for the exam!
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall Wochentag Zeit Raum
täglich Siehe Einzeltermine

Einzeltermine

Datum Zeit Raum
Montag 19.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Dienstag 20.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 21.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Donnerstag 22.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Montag 26.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Dienstag 27.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 28.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Donnerstag 29.08.2024 14.00-16.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Dienstag 03.09.2024 12.00-13.30 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Dienstag 03.09.2024 12.00-13.30 Uhr Juristische Fakultät, Seminarraum S6 HG.52
Module Modul: Business Field: Strategy and Organization (Masterstudium: Business and Technology)
Modul: Core Courses in International Business, Trade and the Environment (Masterstudium: Wirtschaftswissenschaften)
Modul: Field Electives in Economics and Public Policy (Masterstudium: Economics and Public Policy)
Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in International Business, Trade and the Environment (Masterstudium: Wirtschaftswissenschaften)
Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung (Masterstudium: European Global Studies)
Leistungsüberprüfung Leistungsnachweis
Hinweise zur Leistungsüberprüfung Final grades will be determined by individual class participation (25%), group assignment(live exercise, 25%) and a final exam (50%). You are expected to attend every class.

Date of final exam: 3 September 2024, 12.00 - 13.30, at the Faculty of Business and Economics, Peter Merian-Weg 6, 4052 Basel, room number: S15

An-/Abmeldung zur Leistungsüberprüfung An- und Abmelden: Fakultät
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Wiederholtes Belegen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

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