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45355-01 - Bachelorseminar: Bachelorarbeit in Behavioral Marketing (12 KP)
| Semester | Herbstsemester 2022 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende |
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn)
Meike Kakas (meike.kakas@unibas.ch) Coralie Samson (coralie.samson@unibas.ch) |
| Inhalt | During a kick-off session we will assign topics in the area of behavioral marketing. You can view previously assigned topics by following this link: https://adam.unibas.ch/goto_adam_crs_480685.html The thesis consists of a literature review of the research that has been done on the topic that you have been assigned. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Lernziele | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | „Hauptfachstudierende der Wirtschaftswissenschaften“ who have completed their „Grundstudium“ and a minimum of 50 KP in the „Aufbaustudium“. If more than 20 students apply, we will admit up to 20 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, with Consumer Behavior being particularly relevant. Elective courses outside of the WWZ are also relevant, specifically, psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you register. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 16 to June 13, 2022 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For dropping the course after receiving a subject and title, a "1.0" will be recorded. In addition, you would lose the opportunity to give your preferences for future seminar applications. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| unregelmässig | Siehe Einzeltermine | ||
Einzeltermine
| Datum | Zeit | Raum |
|---|---|---|
| Mittwoch 21.09.2022 | 14.30-18.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Mittwoch 16.11.2022 | 12.00-20.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Donnerstag 17.11.2022 | 14.30-18.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Module |
Modul Bachelorarbeit I (Business) (Bachelorstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) Modul: Bachelorarbeit (Bachelorstudium: Wirtschaftswissenschaften) |
| Prüfung | Bachelorarbeit (Wirtschaftsw.) |
| Hinweise zur Prüfung | Oral presentation in front of the class and written thesis. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |