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20393-01 - Vorlesung: Economics, Strategy and Public Policy of Pricing (3 KP)
| Semester | Herbstsemester 2014 |
| Angebotsmuster | unregelmässig |
| Dozierende | John Mayo (john.mayo@unibas.ch, BeurteilerIn) |
| Inhalt | Summary: This is an advanced course in the economics of pricing, strategy and (both private and public) policy of pricing by firms. It is intended to provide a keener analytical basis for managers to understand and make pricing decisions than is possible from the tools provided either in basic economic classes or those of other electives. The course draws heavily, though not exclusively, from the economics discipline. Accordingly, students should enter the course with a comfort level provided by the core microeconomics class. |
| Bemerkungen | Comments: This course is part of the Summer School, which offers the opportunity to learn more about Law, Economics & Public Policy within an interdisciplinary and intercultural perspective. Time Schedule (all classes in room S13, Economics Department): Monday, August 18, 2014 / 14.00-16.30h Tuesday, August 19, 2014 / 14.00-16.30h Wednesday, August 20, 2014 / 14.00-16.30h Thursday, August 21, 2014 / 14.00-16.30h Friday, August 22, 2014 / 14.00-16.30h Wednesday, August 27, 2014 / 14.00-16.30h Thursday, August 28, 2014 / 14.00-16.30h Friday, August 29, 2014 / 14.00-16.30h |
| Weblink | Weblink |
| Anmeldung zur Lehrveranstaltung | Enrollment for all fall term courses 2014 is from February 1 to June 30, 2014 by sending the application form. You do not have to register by means of the web application MOnA; this will be done for you by the Studiensekretariat. Please note that for the registration it is absolutely necessary that you report back/confirm for the fall semester and pay the ordinary tuition fee by August 04, 2014. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Spezialkompetenzen Europa (Master European Studies) Vertiefungsmodul Marketing and Strategic Management (Master Wirtschaftswissenschaften) |
| Prüfung | Semesterendprüfung |
| Hinweise zur Prüfung | As an advanced course, this class will expect that students contribute to their peers' learning experience by participating in three ways. First, classes will be based on highly interactive lectures in which students and the faculty member jointly explore topic areas. Second, each class will have a "caselet" discussion of 5-15 minutes in which students discuss a "real" pricing case/issue. Third, students will participate in teams to develop a substantive research paper that provides insight into a pricing issue in a specific industry. Oral presentations of these research papers will be given during the last class period. written exam: September 1, 2014 / 02.00-04.00h PM in the Auditorium, Economics Department |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Dozierende |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Abteilung Wirtschaft und Politik |