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22641-01 - Vorlesung: Competitive and Corporate Strategy (3 KP)
| Semester | Frühjahrsemester 2016 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende | Jeffrey Macher (jeffrey.macher@unibas.ch, BeurteilerIn) |
| Inhalt | Competitive and Corporate Strategy is concerned with managing the competitive position and long-term development of the business enterprise in order to ensure its survival and success. Every firm must create and sustain a competitive advantage if it is to survive and prosper over the long-term. This course provides frameworks, tools and concepts to help students analyze and understand the creation of competitive advantage. Industries differ in the extent to which they provide opportunities for sustained profitability. Industries also evolve over time, providing firms with continuously changing opportunities and threats. Finally, firms in an industry jockey for position through their actions and interactions. Every firm seeks to obtain a competitive position in an industry through an appropriate configuration of its assets and products in order to generate superior value for its customers. The first section of the course takes us through the challenges of external analysis. While industry and competitor analysis provides firms insights into what they must do to succeed, it does not throw much light on what they can do. Resource and capability analysis (and the investigation of the firm’s "core competence") provides an insight into firms' strengths and weaknesses (as they relate to the external environment). An understanding of firm's internal strengths enables them to fully exploit and build their capabilities to compete successfully. The second section of the course focuses on internal analysis. Based on the results of the above external and internal analyses, firms must choose strategies that lead to value creation and value capture, as well as a sustained ability to compete. The third section of the course deals with strategies for sustaining competitive advantage. While competitive strategy focuses within the context of a particular industry, another important aspect is corporate strategy. Corporate strategy examines the question of the appropriate scope of a firm's activities. In particular, the advantages and disadvantages of various forms of diversification (i.e., geographic, horizontal and vertical) and develop several frameworks for assessing the design and implementation of strategy across multiple lines of business. Students are placed in the position of key decision makers (or their advisors) and are asked to solve problems related to the development or maintenance of the competitive advantage of the firm. Readings and cases developed by leading researchers and practitioners in the field are used to provide contextual familiarity and teach the tools and skills required for competitive analysis. |
| Literatur | All readings are taken from the book, Contemporary Strategy Analysis (7TH Edition: Wiley Publishers), by Robert Grant. The course packet consists of eight cases. The reading list provides detailed information on the readings and cases to be prepared for each class session, as well as assignment questions for the cases. |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | Recommended Prerequisites: This is a Master course. Therefore, a solid understanding of Business and Economics on the BA level is required. In addition, the following courses on the Master level are recommended: Game Theory and the Theory of the Firm, 40106 Product Management (Produktmanagement), 10653 Advanced International Trade and Business, 10625 |
| Anmeldung zur Lehrveranstaltung | Application: Please enroll in MOnA and fill in the application form, which can be found on the weblink from February 22, 2016, until March 25, 2016. The application for the lecture is at the same time the application for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Vertiefungsmodul Marketing and Strategic Management (Master Wirtschaftswissenschaften) |
| Prüfung | Semesterendprüfung |
| Hinweise zur Prüfung | Exam: Grading will be based on your performance in class participation, two case write-up submissions, and a final exam. The grading weights are as follows: Class Participation 30% Case Write-ups (2) 30% Final Exam 40%: Date of Final Exam: July 19, 2016, 14:00h (Please ignore the date stated in the syllabus) Place: tba |
| An-/Abmeldung zur Prüfung | Anmeldung: Belegen |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |