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43498-01 - Vorlesung: Psychological Theory in Consumer Behavior (3 KP)
| Semester | Frühjahrsemester 2016 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende | C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | Content and Objectives of the course One objective is to give those of you who do not have an undergraduate degree in psychology a crash course in social and cognitive psychology as it relates to various forms of preferences (attitudes, feelings, evaluative judgments, choice). However, those with a background in psychology typically find the integrative perspective very useful, even if they know about the individual topics. The crash course component involves the following objectives: • Acquiring an overview of central concepts that are part of the standard knowledge of psychology. • Getting a sense of how these concepts developed historically and how they interrelate. • Laying the foundations for comprehending more advanced readings (e.g., journal articles). As of Session 1, however, we will also pursue much more advanced learning objectives. These are: • Understanding an integrative view of the mind. This is difficult because psychology does not have a unified theory of mind. • Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized). • Acquiring an appreciation of what “good” features of a psychological theory are and of how to design research that tests different theories against each other. The seminar format is centered on discussing your solutions to a set of exercises. From this discussion we draw inferences about theory itself and about how to develop theory by designing experiments. The discussion is in English. |
| Lernziele | Who the course is for: This course is designed to train you as academic researcher with a psychological/experimental orientation. Even though the applications we look at are from the academic field of consumer behavior, the focus is on psychological theory and methodology, and thus your particular discipline orientation is not important. I currently teach this course as the “overview” course at the very beginning of the PhD program in behavioral marketing at the Kellogg School of Management at Northwestern University, and it is taken by PhD students from business and psychology departments. Here in Basel the course would be of interest either for students who want to explore academic research as a potential career path (e.g., master’s students in business, economics, or psychology), or for those who already are engaged on that path (e.g., current PhD) who want to improve their research skill, or who want to explore academic behavioral marketing as a possible orientation. |
| Literatur | tba |
| Bemerkungen | Exact Timeslots are: Mo 25.4. 16-20 Uhr Do 28.4. 10-14 Uhr Mo 2.5. 16-20 Uhr Mo 9.5. 16-20 Uhr Thur 12.5. 10-14 Uhr and possibly Thur 19.5. 10-14 Uhr Paper due date: Fr. 20 Mai, 2015 |
| Weblink | Weblink to ADAM |
| Teilnahmevoraussetzungen | A maximum of 15 students can enroll. Therefore the following admission criteria in the following order will be applied: • Students for whom this course counts for their graduation (i.e. Master in Business and Economics) will be favoured. • Grades in the Kernfächer 31960 “Microeconomics and Psychology of Decision Making” and 12036 “Econometrics” • Total number of acquired credits (ECTS) |
| Anmeldung zur Lehrveranstaltung | As the course is restricted to 15 students, please fill in the application form on the following link (https://wwzunibas.eu.qualtrics.com/SE/?SID=SV_5uUdr8zA8QnRyaF) by February 10th, 2016. As soon as you get admitted to the course (by February 17th) , you should enroll in MOnA. The admission criteria can be found under “Teilnahmebedingungen”. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Vertiefungsmodul Marketing and Strategic Management (Master Wirtschaftswissenschaften) |
| Prüfung | Semesterendprüfung |
| Hinweise zur Prüfung | Format of the Class Sessions The exercises form the core of our class sessions. They are like “research case studies”. The exercises typically ask you to make predictions for an experiment. Every session I randomly draw students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present for each session. Grading: The following components will contribute to your grade: 1. Your contributions to the class discussion. 2. The presentations you give for both, the exercises and the articles. 3. A detailed write-up of an exercise. |
| An-/Abmeldung zur Prüfung | Anmelden: Belegen; Abmelden: Studiendekanat |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |