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31953-01 - Seminar: Marketing and Strategic Management: Behavioral Marketing (6 KP)
| Semester | Frühjahrsemester 2017 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende |
Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) David Mallpress (david.mallpress@unibas.ch) |
| Inhalt | The objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. The mandatory sequence of courses for a master's thesis in behavioral marketing is: 1. Psychological Theory of Consumer Behavior as pre-requisite (43498) 2. This Seminar (31953) 3. The master's thesis |
| Bemerkungen | Timing for the Spring Term (FS): Weeks 1-6 Psychological Theory of Consumer Behavior as pre-requisite (43498) Week 7 Selection of students for this seminar (31953) Weeks 8-14 Seminar Week 14 Oral presentations and submission of papers |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | To get admitted you must have passed the following lectures: · 31960 Microeconomics and Psychology of Decision Making · 12036 Econometrics · 43498 Psychological Theory of Consumer Behavior Course 43498 will be taught during Weeks 1-6 of the spring term, preceding this seminar (31953), which is scheduled for Weeks 7-14 of the same term. Therefore you can apply for seminar 31953 even if you have not yet passed the course 43498 because you can take both courses during the same term. In this case, however, admission to seminar 31953 is conditional on first passing course 43498. In admitting students to this seminar we will give credit to good grades in the courses listed above, and any additional coursework in marketing, psychology, or statistics, at either undergraduate or graduate level. Hence, you should apply with a list of relevant courses and grades. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from December 5th 2016 to January 9th, 2017 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/studium/studiengaenge/master/konsekutiv/masterseminare/ The Admissions decisions depend on your performance in course no. 43498-01 (see there for details or here under Teilnahmevoraussetzung). |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Seminararbeiten (Master Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |