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45355-01 - Seminar: Bachelorarbeit in Behavioral Marketing (12 KP)
| Semester | Herbstsemester 2017 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende |
Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) David Mallpress (david.mallpress@unibas.ch) |
| Inhalt | During a kick-off session we will assign you a topic in the area of behavioral marketing. Your task will be to write a literature review of the research that has been done on that particular topic. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Lernziele | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Bemerkungen | Dates: -20 September 14h15 - 18h45 -6 December 14h15 - 18h45 -7 December 08h15 - 14h00 |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | „Hauptfachstudierende der Wirtschaftswissenschaften“ who have completed their „Grundstudium“ and a minimum of 50KP in the „Aufbaustudium“. If more than 20 students apply, we will admit up to 20 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, and among the elective courses outside of the WWZ are psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you register. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 15th to June 6th, 2017 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/index.php?id=13518 The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For a break up after recieving a subject and title, there will be a "1.0" recorded. In addition, the priority of the wishes for future seminar applications is lost. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Bachelorarbeit I (Business) (Bachelor Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| Hinweise zur Prüfung | Written review article and oral presentation in front of the class. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |