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20393-01 - Vorlesung: Economics, Strategy and Public Policy of Pricing (3 KP)
| Semester | Herbstsemester 2017 |
| Angebotsmuster | unregelmässig |
| Dozierende | John Mayo (john.mayo@unibas.ch, BeurteilerIn) |
| Inhalt | Summary: This is an advanced course in the economics of pricing, strategy and (both private and public) policy of pricing by firms. It is intended to provide a keener analytical basis for managers to understand and make pricing decisions than is possible from the tools provided either in basic economic classes or those of other electives. The course draws heavily, though not exclusively, from the economics discipline. Accordingly, students should enter the course with a comfort level provided by the core microeconomics class. |
| Bemerkungen | Comments: This course is part of the Summer School, which offers the opportunity to learn more about Law, Economics & Public Policy within an interdisciplinary and intercultural perspective. Time Schedule: Wed, 2 August 17, 14:00 - 16:30 h Thu, 3 August 17, 14:00 - 16:30 h Fri, 4 August 17, 14:00 - 16:30 h Mon, 7 August 17, 14:00 - 16:30 h Tue, 8 August 17, 14:00 - 16:30 h Wed, 9 August 17, 14:00 - 16:30 h Thu, 10 August 17, 14:00 - 16:30 h Fri, 11 August 17, 14:00 - 16:30 h |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | Solid understanding of business and economics on the BA level Public Choice and Public Economics (10148) Industrial Organization (41904) |
| Anmeldung zur Lehrveranstaltung | Please apply at the latest until 31 May 2017 by email to summerschool-wwz@unibas.ch. All further information can be found on the website of the Summer School. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Spezialkompetenzen Europa (Masterstudium: European Studies (Studienbeginn vor 01.02.2015)) Vertiefungsmodul Marketing and Strategic Management (Master Wirtschaftswissenschaften) |
| Prüfung | Semesterendprüfung |
| Hinweise zur Prüfung | As an advanced course, this class will expect that students contribute to their peers' learning experience by participating in three ways. First, classes will be based on highly interactive lectures in which students and the faculty member jointly explore topic areas. Second, each class will have a "caselet" discussion of 5-15 minutes in which students discuss a "real" pricing case/issue. Third, students will participate in teams to develop a substantive research paper that provides insight into a pricing issue in a specific industry. Oral presentations of these research papers will be given during the last class period. written exam: 17 August 17, 12:30 |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |