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31953-01 - Seminar: Marketing and Strategic Management: Behavioral Marketing (6 KP)
| Semester | Frühjahrsemester 2018 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende |
Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | The objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. The mandatory sequence of courses for a master's thesis in behavioral marketing is: 1. Psychological Theory of Consumer Behavior as pre-requisite (43498) 2. This Seminar (31953) 3. The master's thesis |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | To get admitted you must have passed the following lectures: · 31960 Microeconomics and Psychology of Decision Making · 12036 Econometrics Should there be too much demand, in addition to your performance in the above courses, we will give credit if you took 10639 Consumer Behavior, as well as to any other relevant course work, undergraduate or graduate. This includes: coursework in marketing, psychology, or statistics. Hence, you should apply with a list of relevant courses and grades.” If the course 43498 Psychological Theory of Consumer Behavior has not been attended so far, you are expected to register for it in spring 2018. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from December 4th 2017 to January 8th, 2018 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/studium/studiengaenge/master/konsekutiv/masterseminare/ |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Seminararbeiten (Master Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |