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45355-01 - Seminar: Bachelorarbeit in Behavioral Marketing (12 KP)
| Semester | Herbstsemester 2018 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende |
Ozgun Atasoy (ozgun.atasoy@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | During a kick-off session we will assign you a topic in the area of behavioral marketing. Your task will be to write a literature review of the research that has been done on that particular topic. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Lernziele | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | „Hauptfachstudierende der Wirtschaftswissenschaften“ who have completed their „Grundstudium“ and a minimum of 50 KP in the „Aufbaustudium“. If more than 20 students apply, we will admit up to 20 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, and among the elective courses outside of the WWZ are psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you register. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 14th to June 5th, 2018 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For a break up after recieving a subject and title, there will be a "1.0" recorded. In addition, the priority of the wishes for future seminar applications is lost. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Bachelorarbeit I (Business) (Bachelorstudium: Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| Hinweise zur Prüfung | Written review article and oral presentation in front of the class. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät |