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62643-01 - Kolloquium: Consumer Behavior: Marketplace Applications (3 KP)
| Semester | Herbstsemester 2021 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | Juliano Laran (juliano.laran@unibas.ch, BeurteilerIn) |
| Inhalt | We will cover applications of consumer behavior to managerial practice in the marketplace. In each class, we will (a) study theories of decision making that can be used to predict consumers’ decisions and, most importantly, (b) learn how to apply these theories in day-to-day marketing practice in the real world. Thus, the content is managerially-focused rather than theory-focused. |
| Lernziele | The goals of this course are for you to be able to: (a) explore consumer behavior concepts, (b) develop the ability to apply the theories discussed in class to common marketing problems, from the perspective of marketing managers and public policy makers, and (c) develop a set of skills important to successful performance in managerial positions. |
| Literatur | Marketing practitioner articles (e.g., Harvard Business Review) and cases. |
| Weblink | Workspace on ADAM |
| Teilnahmevoraussetzungen | New: Due to the limited room size, the number of participants must be limited to 24. The course will be taught in class without a livestream or recordings. Students of the Master in Business and Economics with a major in Marketing and Strategic Management and students of the Master in Business and Technology will be given priority for the enrollment. Students will be informed by September 20, 2021 if they can attend the course. Recommendation: If the lecture 31960 Microeconomics and Psychology of Decision Making has not yet been attended, it would be ideal to take the lecture 62650 Behavioral Science this semester. |
| Anmeldung zur Lehrveranstaltung | September 20, 2021: The course is fully booked, so that no more registrations will be possible! New: Due to the limited room size, the number of participants must be limited to 24. The course will be taught in class without a livestream or recordings. Students of the Master in Business and Economics with a major in Marketing and Strategic Management and students of the Master in Business and Technology will be given priority for the enrollment. Students will be informed by September 20, 2021 if they can attend the course. Registration: Please enrol in MOnA. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| wöchentlich | Dienstag | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| wöchentlich | Donnerstag | 16.15-19.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Bemerkungen | The course will be taught in-class without livestream and without recording. |
Einzeltermine
| Datum | Zeit | Raum |
|---|---|---|
| Dienstag 02.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Donnerstag 04.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Dienstag 09.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Donnerstag 11.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Dienstag 16.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Donnerstag 18.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Dienstag 23.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Donnerstag 25.11.2021 | 16.15-19.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Module |
Modul: Business Field: Marketing (Masterstudium: Business and Technology) Modul: Core Courses in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development) Modul: Specific Electives in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) Vertiefungsmodul: Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) |
| Prüfung | Leistungsnachweis |
| An-/Abmeldung zur Prüfung | Anmelden: Belegen; Abmelden: Studiendekanat |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |