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62650-01 - Vorlesung: Behavioral Science (3 KP)
| Semester | Herbstsemester 2022 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) |
| Inhalt | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Lernziele | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Improve your understanding of how managers, consumers, policy makers, entrepreneurs, and others make decisions. o Gain an alternative perspective to the prescriptions of “rational economics.” |
| Literatur | To be determined. You will need to purchase some literature. I will post the literature you need to purchase by 1 September, both on the course webpage and here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Bemerkungen | For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Teilnahmevoraussetzungen | No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enrol in the Online Services before the course starts. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. In order to get access to ADAM in time, it is best to enrol before the course starts though. Enrolment = Registration for the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| wöchentlich | Dienstag | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| wöchentlich | Mittwoch | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
Einzeltermine
| Datum | Zeit | Raum |
|---|---|---|
| Dienstag 20.09.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 21.09.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Dienstag 27.09.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 28.09.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Dienstag 04.10.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 05.10.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Dienstag 11.10.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 12.10.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Dienstag 18.10.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 19.10.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Dienstag 25.10.2022 | 08.15-10.00 Uhr | Bernoullianum, Grosser Hörsaal 148 |
| Mittwoch 26.10.2022 | 12.15-14.00 Uhr | Biozentrum, Maurice E. Müller Saal U1.111 |
| Module |
Grundlagenmodul: Advanced Topics in Economics (Masterstudium: International and Monetary Economics) Kernmodul: BWL (Masterstudium: Wirtschaftswissenschaften (Studienbeginn vor 01.08.2021)) Modul: Fundamentals in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Fundamentals in Business and Technology (Masterstudium: Business and Technology) Modul: Fundamentals in Economics (Masterstudium: Economics and Public Policy) Modul: Kernbereich Wirtschaftswissenschaften (Masterstudium: Sustainable Development) Modul: Methoden der Wirtschaftswissenschaften (Masterstudium: European Global Studies) |
| Prüfung | Examen |
| Hinweise zur Prüfung | written exam: 09.01.23; 14:30-16:00. HS 102: A-I; Bernoullianum: J-Z. The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/ The repeat exam will be held on 08.02.23; 12:30-14:00. You will receive the rooms for the repeat exam by mail. |
| An-/Abmeldung zur Prüfung | Anm.: Belegen Lehrveranstaltung; Abm.: stornieren |
| Wiederholungsprüfung | eine Wiederholung, bester Versuch zählt |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |