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73131-01 - Seminar: Marketing Strategy (6 KP)
| Semester | Herbstsemester 2024 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | Andreas Lanz (andreas.lanz@unibas.ch, BeurteilerIn) |
| Inhalt | Building on the Marketing Strategy colloquium, the goal of this seminar is to further sharpen your marketing mindset, with a focus on the strategic level, where insights will be shared in the form of presentations towards the end of the semester. For students who would like to write their Master's thesis on the topic (i.e., who will apply the Spreading Wings Framework and hold a workshop with a business leader), the presentations will serve as proposals for the Master's thesis. These students should express their interest when applying for this seminar. Note that as part of their presentations, these students are expected to show a letter of intent by a suitable business leader who agrees to collaborate on the Master's thesis. |
| Bemerkungen | There will be two sessions for this seminar, one to kick things off in September following the Marketing Strategy colloquium and a second for the presentations towards the end of the semester. Hence, this seminar is for students who have already attended or are about to attend the colloquium. Note that the exact dates of the two sessions will be determined together with the seminar participants. |
| Teilnahmevoraussetzungen | This seminar is for students who have already attended or are about to attend the Marketing Strategy colloquium (70722). In line with the requirements of the colloquium, students in the major "Marketing and Strategic Management" of the Master of Business and Economics as well as students of the Master in Business and Technology will be admitted with high priority. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 13 to June 10, 2024 with the Studiendekanat. The link to the online application form and more information can be found here:https://wwz.unibas.ch/en/studies/master/masters-seminar/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For a break up after recieving a subject and title, there will be a "1.0" recorded. In addition, the priority of the wishes for future seminar applications is lost. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
| Bemerkungen | There will be two sessions for this seminar, one to kick things off in September following the Marketing Strategy colloquium and a second for the presentations towards the end of the semester. Note that the exact dates of the two sessions will be determined together with the seminar participants. |
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul: Preparation Master's Thesis in Business and Technology (Masterstudium: Business and Technology) Modul: Research Design in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Research Design in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| Hinweise zur Prüfung | Seminar paper including presentation (attendance and participation is a must!) |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |