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74286-01 - Vorlesung: Platform Organizations (3 KP)
| Semester | Frühjahrsemester 2025 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende | Michael Beckmann (michael.beckmann@unibas.ch, BeurteilerIn) |
| Inhalt | Table of Contents 1. Introduction 2. The business environment of platform organizations 3. Economies of scale and transaction costs in the digital economy 4. Additional sources of competitive advantage in the digital economy 5. Digital monopolies and oligopolies 6. Corporate and business unit strategeis in the digital economy 7. Pricing strategies in the digital economy 8. Digital business models 9. Regulation of platform organizations |
| Lernziele | Of the ten largest companies in the world in terms of market capitalization, seven are platform organizations. Quite a few of these companies have become so large within a short space of time that they can be described as de facto monopolies, at least within submarkets. Students should learn how the phenomenon of platform organizations can be explained in economic terms and how some platform organizations were able to achieve a market-dominating position in such a short time. Students should become familiar with the specific competitive advantages of platform organizations (e.g. zero marginal costs of production, network effects) as well as their most important corporate, competitive and pricing strategies. Finally, the necessity of regulating platform organizations to ensure fair competition will be discussed. |
| Literatur | Cusumanu, Michael A., Annabelle Gawer, and David B. Yoffie (2019): The business of plat-forms: strategy in the age of digital competition, innovation, and power. Harper Business. Goldfarb, A., and Tucker, C. (2019): Digital Economics. Journal of Economic Literature, 57(1), 3-43. Jelassi, Tawfik, Francisco J. Martínez-López (2020): Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation. Fourth edition. Springer. Liu, Z. (2022): Principles of Digital Economics: Innovation Theory in the Age of Intelligence. Springer. Øverby, H., Audestad, J.A. (2021): Introduction to Digital Economics – Foundations, Business Models and Case Studies. Second Edition. Springer. Parker, G., van Alstyne, M., & Choudary, S. P. (2017). Platform revolution: How networked markets are transforming the economy - and how to make them work for you. W.W. Nor-ton & Company. Reillier, Laure Claire and Benoit Reillier (2017): Platform strategy: how to unlock the power of communities and networks to grow your business. Routledge. |
| Teilnahmevoraussetzungen | Students who have already successfully completed the previous course “Technology, Strategy, and Organization” cannot enrol in the course “Platform Organizations” again. |
| Anmeldung zur Lehrveranstaltung | Registration: Please enroll in the Online Services (services.unibas.ch); Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you can enroll for the course in the Online Services (services.unibas.ch). Applies to everyone: Enrolment = Registration for the course and the exam! |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| wöchentlich | Montag | 16.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
Einzeltermine
| Module |
Modul: Business Field: Human Resources (Masterstudium: Business and Technology) Modul: Business Field: Strategy and Organization (Masterstudium: Business and Technology) Modul: Specific Electives in Labor Economics, Human Resources and Organization (Masterstudium: Wirtschaftswissenschaften) |
| Prüfung | Leistungsnachweis |
| Hinweise zur Prüfung | written examination: 13.06.25; 16:30-17:30. Depending on the number of students, the start of the exam may be moved forward or backward for 30 minutes. Examination rooms and start times will be published until 18 May 2025. You can still withdraw from the examination by submitting a completed, signed form to our office from 18.03.2025 until 28.03.2025 / 12:00 o’clock. The deregistration form and the mail address can be found on the homepage of the Dean of Studies Office: https://wwz.unibas.ch/en/studies/examinations/de-/registration-of-examinations/ Prior to 17.03.2025, please deregister only in the Online Services. |
| An-/Abmeldung zur Prüfung | Anm.: Belegen Lehrveranstaltung; Abm.: stornieren |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |