Zur Merkliste hinzufügen
Zurück zur Auswahl

 

75900-01 - Kolloquium: Social Preferences and Fundraising: A Behavioral Economics Perspective With a Global Focus (3 KP)

Semester Frühjahrsemester 2025
Angebotsmuster Jedes Frühjahrsem.
Dozierende Dominik Meier (dominik.meier@unibas.ch, BeurteilerIn)
Inhalt In this course, students will learn how experimental approaches from behavioral economics provide insights into social preferences such as altruism, fairness, trust, and reciprocity. These insights serve as a foundation for developing innovative fundraising strategies. The course begins by covering core theoretical concepts and empirical studies on social preferences and their measurement. It then explores how these findings can be applied to the field of fundraising, such as designing effective donation appeals or fostering long-term donor relationships.

A key emphasis will be placed on including studies with both WEIRD (Western, Educated, Industrialized, Rich, and Democratic) and non-WEIRD samples to ensure a global perspective. This approach highlights cultural and contextual variations in social preferences, enriching the applicability of the findings. Through the discussion of case studies, experimental evidence, and current research, students will gain a deep understanding of how psychological mechanisms underlying donation behavior can be leveraged to promote sustainable philanthropy worldwide.
Lernziele - Knowledge and Understanding
- Grasp key theories related to social preferences (e.g., fairness, altruism, reciprocity, trust).
- Understand experimental methods for measuring social preferences.
- Learn fundamental concepts and strategies for effective fundraising informed by behavioral economics.

- Analytical Skills
- Apply experimental approaches to assess and design fundraising interventions.
- Critically analyze research findings on the effectiveness of various fundraising techniques.

- Practical and Interpersonal Skills
- Reflect on personal and societal social preferences in decision-making.
- Collaborate with peers to develop creative solutions for fundraising challenges.

By the end of the course, students will be able to design evidence-based fundraising strategies and critically evaluate their effectiveness using behavioral insights.
Literatur Drouvelis, M. (2021). Social preferences: an introduction to behavioural economics and experimental research. Agenda Publishing.

Further literature will be announced during the course.

 

Anmeldung zur Lehrveranstaltung The number of participants is limited to 30 per course. Interested students should email Dominik Meier (dominik.meier(at)unibas.ch) before February 10, 2025. Please include:
your name, study major, number of completed semesters, and matriculation number,


We will select and confirm 30 participants on February 14, 2025. After receiving the confirmation email, you can enroll through the Online Services (services.unibas.ch).

Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the application deadline and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html. After successful application, you can enroll for the course in the Online Services (services.unibas.ch).
Unterrichtssprache Englisch
Einsatz digitaler Medien kein spezifischer Einsatz

 

Intervall Wochentag Zeit Raum
wöchentlich Mittwoch 12.15-14.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32

Einzeltermine

Datum Zeit Raum
Mittwoch 19.02.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 26.02.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35
Mittwoch 05.03.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 12.03.2025 12.15-14.00 Uhr Fasnachstferien
Mittwoch 19.03.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 26.03.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 02.04.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 09.04.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 16.04.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 23.04.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 30.04.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 07.05.2025 12.15-14.00 Uhr Juristische Fakultät, Pro Iure Auditorium EG.44
Mittwoch 14.05.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 21.05.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Mittwoch 28.05.2025 12.15-14.00 Uhr Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32
Module Modul: Business Field: Marketing (Masterstudium: Business and Technology)
Modul: Specific Electives in Finance, Controlling, Banking (Masterstudium: Wirtschaftswissenschaften)
Modul: Specific Electives in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften)
Prüfung Leistungsnachweis
Hinweise zur Prüfung - Participation and Engagement (20%):
Active involvement in class discussions and group activities.

- Class Presentation (40%):
Each student will present one key empirical study that aligns with the topic being discussed that week. The presentation should include a summary of the study’s research question, methodology, key findings, and implications for behavioral economics and fundraising. Students are also expected to critically evaluate the study, discussing its strengths, limitations, and relevance to both WEIRD and non-WEIRD contexts.

- Group Project (40%):
In groups of two, students will design and present an innovative fundraising campaign for a nonprofit organization, applying concepts and insights from the course. The campaign should leverage behavioral economic principles and social preferences to address a specific fundraising challenge.
The project includes:
- A clear rationale linking course concepts to the campaign design.
- A detailed description of the campaign, including its goals, target audience, and innovative elements.
- A brief plan for evaluating the campaign’s effectiveness.
Groups will deliver a short presentation and submit a summary outlining their strategy. Evaluation will focus on originality, application of course concepts, and clarity of the presentation and summary.
An-/Abmeldung zur Prüfung Anm.: Belegen Lehrveranstaltung; Abm.: stornieren
Wiederholungsprüfung keine Wiederholungsprüfung
Skala 1-6 0,1
Belegen bei Nichtbestehen beliebig wiederholbar
Zuständige Fakultät Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch
Anbietende Organisationseinheit Wirtschaftswissenschaftliche Fakultät / WWZ

Zurück zur Auswahl