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45355-01 - Bachelorseminar: Bachelor Thesis in Behavioral Marketing (12 KP)
| Semester | Herbstsemester 2025 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende |
Marco Biella (marco.biella@unibas.ch, BeurteilerIn)
Meike Kakas (meike.kakas@unibas.ch) |
| Inhalt | During a kick-off session we will assign topics in the area of behavioral marketing. You can view previously assigned topics by following this link: https://adam.unibas.ch/goto_adam_crs_480685.html The thesis consists of a literature review of the research that has been done on the topic that you have been assigned. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Lernziele | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | General Admission Requirements: - Grundstudium completed, - At least 18 credits from the compulsory courses of the "Aufbaustudium" (from the modules Aufbau WiWi: 10134 "Intermediate Microeconomics", 10184 "Intermediate Macroeconomics" and Aufbau Methoden: 10136 "Mathematik 2", 10172 "Einführung in die Ökonometrie") and - The seminar 65935 «Wissenschaftliches Arbeiten II: Verfassen und Präsentieren einer Seminararbeit» must be passed. Seminar-specific Requirements: If more than 10 students apply, we will admit up to 10 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, with Consumer Behavior being particularly relevant. Elective courses outside of the WWZ are also relevant, specifically, psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you apply. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 12 to June 10, 2025 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/ The registration is binding. In the event of non-attendance following confirmed registration, the transcript of records will indicate "NE" (not attended). Should a student accept a topic for their Bachelor's thesis but fail to submit the thesis within the stipulated deadline, the Bachelor's seminar will be graded with a 1.0 (fail). Furthermore, the student will forfeit any prioritization of preferences for future seminar registrations. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| unregelmässig | Siehe Einzeltermine | ||
Einzeltermine
| Datum | Zeit | Raum |
|---|---|---|
| Donnerstag 25.09.2025 | 10.00-13.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Donnerstag 20.11.2025 | 10.00-14.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Module |
Modul: Bachelorarbeit (Bachelorstudium: Wirtschaftswissenschaften) |
| Prüfung | Bachelorarbeit (Wirtschaftsw.) |
| Hinweise zur Prüfung | Oral presentation in front of the class and written thesis. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | einmal wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |