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31953-01 - Seminar: Behavioral Marketing (6 KP)
| Semester | Frühjahrsemester 2026 |
| Angebotsmuster | Jedes Frühjahrsem. |
| Dozierende |
Marco Biella (marco.biella@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, BeurteilerIn) Andrea Bublitz (andrea.bublitz@unibas.ch) |
| Inhalt | The main objective of this seminar is to write a research proposal for your master's thesis. Hence, this seminar is a pre-requisite for writing a master's thesis in behavioral marketing. More information about the pre-requisites for the thesis can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf |
| Bemerkungen | We will meet in class only for two sessions, see dates above. Attendance is mandatory. Previous master's theses as well as topics offered, see here: https://adam.unibas.ch/goto_adam_fold_1224653.html The seminar will be taught on site. Note that the two sessions have different durations. Please click on the detailed schedule to see the exact timing for each session. |
| Weblink | Weblink |
| Teilnahmevoraussetzungen | To get admitted to 31953-01 you must have passed the following lectures: 12036 Econometrics 62650 Behavioral Science or 31960 Microeconomics and Psychology of Decision Making 10639 Consumer Behavior: Theoretical Foundations If you have so far not passed course 43498 Psychological Theory of Consumer Behavior, you would need to register for it and attend it during the same term when taking this seminar (31953-01). In the past we could admit all students who fulfilled these requirements. Should there be too much demand, we would admit students based on their performance in the above courses, and based on whether they have taken other relevant courses, undergraduate or graduate. This includes marketing, psychology, or econometrics/statistics. Hence, you should apply with a list of relevant courses and grades. The master’s theses in this area are typically empirical. We presuppose that by the time you take this course (31953-01) you have learned to subject raw data to basic statistical analyses, such as, ANOVA or multiple regression. You are free to use any standard software (e.g., R, Stata, SPSS). All information needed about the courses and the master's thesis in "Behavioral Marketing" can be found here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online until January 5, 2026 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/en/studies/master/masters-seminar/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|---|---|---|
| unregelmässig | Siehe Einzeltermine | ||
Einzeltermine
| Datum | Zeit | Raum |
|---|---|---|
| Donnerstag 19.02.2026 | 14.15-17.30 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Montag 27.04.2026 | 08.15-18.00 Uhr | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Module |
Modul: Preparation Master's Thesis in Business and Technology (Masterstudium: Business and Technology) Modul: Research Design in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Research Design in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| Hinweise zur Prüfung | Attendance and giving a presentation on your proposal is mandatory and a prerequisite for submitting your written proposal. Your written proposal will determine 100% of the course grade. |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |