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73131-01 - Seminar: Marketing Strategy (6 KP)
| Semester | Herbstsemester 2026 |
| Angebotsmuster | Jedes Herbstsemester |
| Dozierende | Andreas Lanz (andreas.lanz@unibas.ch, BeurteilerIn) |
| Inhalt | Building on the Customer Value Management colloquium, the goal of this seminar is to sharpen your marketing mindset––and to write and present a Master’s thesis proposal on a focal business challenge, to be investigated in the Master’s Thesis by means of the Spreading Wings Framework. To pinpoint the focal business challenge, you will have to find and collaborate with a suitable business leader on your own. If you would like to eventually implement your proposal and also write your Master's thesis on this topic, then your proposal must contain a confirmation letter such that you can hold the corresponding workshop with the business leader. Please express your interest already when applying for this seminar. |
| Bemerkungen | There will be two sessions for this seminar, a kick-off in September following the Customer Value Management colloquium and a second session for the presentations toward the end of the semester. Hence, this seminar is for students who have already attended or are about to attend the colloquium. Note that the exact dates of the two sessions will be determined together with the participants. |
| Teilnahmevoraussetzungen | Completed Bachelor in Business and Economics This seminar is for students who have already attended or are about to attend the Marketing Strategy colloquium (70722). In line with the requirements of the colloquium, students in the major "Marketing and Strategic Management" of the Master of Business and Economics as well as students of the Master in Business and Technology will be admitted with high priority. |
| Anmeldung zur Lehrveranstaltung | The application for this seminar is done centrally and online from May 11 to June 15, 2026 with the Studiendekanat. The link to the online application form and more information can be found here:https://wwz.unibas.ch/en/studies/master/masters-seminar/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. In addition, the priority of the wishes for future seminar applications is lost. |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
|---|
| Bemerkungen | The exact dates of the two sessions will be determined together with the seminar participants. |
Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul: Preparation Master's Thesis in Business and Technology (Masterstudium: Business and Technology) Modul: Research Design in Business and Economics (Masterstudium: Wirtschaftswissenschaften) Modul: Research Design in Marketing and Strategic Management (Masterstudium: Wirtschaftswissenschaften) |
| Prüfung | Seminarleistung |
| Hinweise zur Prüfung | Seminar paper including presentation, counting 25% and 75% toward the final grade (attendance and participation is a must!) |
| An-/Abmeldung zur Prüfung | An- und Abmelden: Fakultät |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | beliebig wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaftswissenschaftliche Fakultät / WWZ |