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22641-01 - Vorlesung: Competitive Strategy (3 KP)
| Semester | Herbstsemester 2009 |
| Angebotsmuster | unregelmässig |
| Dozierende | Jeffrey Macher (JEFFREY.MACHER@UNIBAS.CH, BeurteilerIn) |
| Inhalt | Strategic management is concerned with managing the competitive position and long-term development of the business enterprise in order to ensure its survival and success. Every firm must create and sustain a competitive advantage if it is to survive and prosper over the long-term. This course provides frameworks, tools and concepts to help students analyze and understand the creation of competitive advantage. Industries differ in the extent to which they provide opportunities for sustained profitability. Industries also evolve over time, providing firms with continuously changing opportunities and threats. Finally, firms jockey for position in industries through their actions and interactions, and through appropriate configuration of their resources and capabilities in order to create and capture value. The first section of the course examines the external environment. While industry and competitor analysis gives firms insights into what they must do to succeed, it does not shed much light on what they can do. The second section of the course focuses therefore on internal analysis. Resource and capability analysis provides insights into firms' strengths and weaknesses, enabling firms to fully exploit and build capabilities important to competitive advantage. The third section of the course examines the strategies for sustaining competitive advantage. Students are placed in the position of key decision makers (or their advisors) throughout the course, and are asked to solve problems related to the development or maintenance of firms' competitive advantage. Book chapter readings and cases in the strategy field are used to provide contextual familiarity and teach the tools and skills required. |
| Bemerkungen | Time schedule: Monday, July 20, 2009 / 09.30-12.00 h Tuesday, July 21, 2009 / 09.30-12.00 h Wednesday, July 22, 2009 / 09.30-12.00 h Thursday, July 23, 2009 / 09.30-12.00 h Monday, July 27, 2009 / 09.30-12.00 h Tuesday, July 28, 2009 / 09.30-12.00 h Wednesday, July 29, 2009 / 09.30-12.00 h Thursday, July 30, 2009 / 09.30-12.00 h |
| Weblink | Weblink |
| Anmeldung zur Lehrveranstaltung | Enrolment after January 6, 2009 by application form on homepage |
| Unterrichtssprache | Englisch |
| Einsatz digitaler Medien | kein spezifischer Einsatz |
| Intervall | Wochentag | Zeit | Raum |
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Keine Einzeltermine verfügbar, bitte informieren Sie sich direkt bei den Dozierenden.
| Module |
Modul Wahlbereich (Master Wirtschaftswissenschaften) |
| Prüfung | Semesterendprüfung |
| An-/Abmeldung zur Prüfung | Anmeldung: Belegen |
| Wiederholungsprüfung | keine Wiederholungsprüfung |
| Skala | 1-6 0,1 |
| Belegen bei Nichtbestehen | nicht wiederholbar |
| Zuständige Fakultät | Wirtschaftswissenschaftliche Fakultät / WWZ, studiendekanat-wwz@unibas.ch |
| Anbietende Organisationseinheit | Wirtschaft & Politik WW |