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45355-01 - Bachelor’s seminar: Bachelor Thesis in Behavioral Marketing (12 CP)
| Semester | fall semester 2024 |
| Course frequency | Every fall sem. |
| Lecturers |
Marco Biella (marco.biella@unibas.ch)
C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) Meike Kakas (meike.kakas@unibas.ch) |
| Content | During a kick-off session we will assign topics in the area of behavioral marketing. You can view previously assigned topics by following this link: https://adam.unibas.ch/goto_adam_crs_480685.html The thesis consists of a literature review of the research that has been done on the topic that you have been assigned. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Learning objectives | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Weblink | Weblink |
| Admission requirements | Admission requirements for students according to the old study regulations (before fall semester 2021): Only students in BA business and economics with a completed "Grundstudium" and at least 50 credits in the "Aufbaustudium" are admitted. Admission requirements for students according to the new study regulations (as of fall semester 2021): - Grundstudium completed, - At least 18 credits from the compulsory courses of the "Aufbaustudium" (from the modules Aufbau WiWi: 10134 "Intermediate Microeconomics", 10184 "Intermediate Macroeconomics" and Aufbau Methoden: 10136 "Mathematik 2", 10172 "Einführung in die Ökonometrie") and - The seminar 65935 «Wissenschaftliches Arbeiten II: Verfassen und Präsentieren einer Seminararbeit» must be passed. Seminar-specific requirements: If more than 20 students apply, we will admit up to 20 students based on which relevant courses they have taken and based on grades in these courses. Relevant courses within the WWZ are those in marketing, with Consumer Behavior being particularly relevant. Elective courses outside of the WWZ are also relevant, specifically, psychology courses in the areas of decision making, consumer, cognitive, and social psychology. Thus, please list all relevant courses with grades when you register. |
| Course application | The application for this seminar is done centrally and online from May 13 to June 10, 2024 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/ The registration is binding. In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. For dropping the course after receiving a subject and title, a "1.0" will be recorded. In addition, you would lose the opportunity to give your preferences for future seminar applications. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| unregelmässig | See individual dates | ||
Dates
| Date | Time | Room |
|---|---|---|
| Thursday 19.09.2024 | 08.30-12.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 14.11.2024 | 10.00-17.45 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Thursday 28.11.2024 | 13.15-14.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Modules |
Module: Bachelor's Thesis (Bachelor's Studies: Business and Economics) Module: Bachelor's Thesis I (Business) (Bachelor's Studies: Business and Economics (Start of studies before 01.08.2021)) |
| Assessment format | bachelor’s thesis |
| Assessment details | Oral presentation in front of the class and written thesis. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| Assessment registration/deregistration | Registration/deregistration: faculty |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | one repetition |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |