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45355-01 - Bachelor’s seminar: Bachelor Thesis in Behavioral Marketing (12 CP)
| Semester | fall semester 2026 |
| Course frequency | Every fall sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | During a kick-off session we will assign topics in the area of behavioral marketing. You can view previously assigned topics by following this link: https://adam.unibas.ch/goto_adam_crs_480685.html The thesis consists of a literature review of the research that has been done on the topic that you have been assigned. To get an impression of the nature of the literature, you can take a look a the Journal of Consumer Research. You will thus have to read and understand academic journal articles that report experimental investigations. If you prefer to conduct an empirical investigation and write a research report about your results, we are open to this, too. However, you need to be able to independently conduct statistical analyses of the data you collect. |
| Learning objectives | -To understand academic journal articles. -To conceptually integrate empirical findings and draw conclusions about a theoretical question. |
| Weblink | Weblink |
| Admission requirements | General Admission Requirements: - Grundstudium completed, - At least 18 credits from the compulsory courses of the "Aufbaustudium" (from the modules Aufbau WiWi: 10134 "Intermediate Microeconomics", 10184 "Intermediate Macroeconomics" and Aufbau Methoden: 10136 "Mathematik 2", 10172 "Einführung in die Ökonometrie") and - The seminar 65935 «Wissenschaftliches Arbeiten II: Verfassen und Präsentieren einer Seminararbeit» must be passed. Seminar-specific Requirements: If more students apply than available seats, we will admit students based on the relevant courses they have taken and based on grades in these courses. Of those courses offered by the WWZ, those in marketing are relevant as well as courses that convey psychological theories or studies. Elective courses outside of the WWZ are also relevant, specifically, psychology courses in the areas of decision making, consumer-, cognitive-, and social-psychology. Thus, when you apply, please list all relevant courses with grades |
| Course application | The application for this seminar is done centrally and online from May 11 to June 15, 2026 with the Studiendekanat. The link to the online application form and more information can be found here: https://wwz.unibas.ch/de/bachelor/aufbaustudium/bachelorarbeit/ The registration is binding. In the event of non-attendance following confirmed registration, the transcript of records will indicate "NE" (not attended). Furthermore, the student will forfeit any prioritization of preferences for future seminar registrations. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| unregelmässig | See individual dates | ||
Dates
| Date | Time | Room |
|---|---|---|
| Monday 14.09.2026 | 12.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Monday 09.11.2026 | 12.15-15.45 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Thursday 12.11.2026 | 12.15-15.45 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Monday 23.11.2026 | 15.15-16.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S13 HG.35 |
| Modules |
Module: Bachelor's Thesis (Bachelor's Studies: Business and Economics) |
| Assessment format | bachelor’s thesis |
| Assessment details | Oral presentation in front of the class and written thesis. Once you have submitted your thesis, you cannot modify or improve it. Attendance during all class sessions is mandatory. |
| Assessment registration/deregistration | Registration/deregistration: faculty |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | one repetition |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |