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62650-01 - Lecture: Behavioral Science (3 CP)
| Semester | fall semester 2022 |
| Course frequency | Every fall sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | The course focuses on human judgment and decision making from the perspective of the behavioral sciences, particularly psychology and behavioral economics. (The course does not require prior study of those areas however.) Using observations from laboratory and field experiments, behavioral scientists describe how people make decisions and the mental processes that lead to these decisions. The theory is heavily guided by observations from experiments. Behavioral Science seeks to understand and predict how people judge and decide and how human judgments align with those prescribed by logic and rational economics. |
| Learning objectives | o Gain insights from behavioral research (social psychology, cognitive psychology, behavioral economics) into how people form judgments and make decisions o Improve your understanding of how managers, consumers, policy makers, entrepreneurs, and others make decisions. o Gain an alternative perspective to the prescriptions of “rational economics.” |
| Bibliography | To be determined. You will need to purchase some literature. I will post the literature you need to purchase by 1 September, both on the course webpage and here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Comments | For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/ |
| Admission requirements | No more ECTS may be earned with this lecture if the course 31960 Microeconomics and Psychology of Decision Making has already been successfully completed. |
| Course application | Registration: Please enrol in the Online Services before the course starts. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) within the official enrolment period. In order to get access to ADAM in time, it is best to enrol before the course starts though. Enrolment = Registration for the exam! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| wöchentlich | Tuesday | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| wöchentlich | Wednesday | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
Dates
| Date | Time | Room |
|---|---|---|
| Tuesday 20.09.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 21.09.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Tuesday 27.09.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 28.09.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Tuesday 04.10.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 05.10.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Tuesday 11.10.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 12.10.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Tuesday 18.10.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 19.10.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Tuesday 25.10.2022 | 08.15-10.00 | Bernoullianum, Grosser Hörsaal 148 |
| Wednesday 26.10.2022 | 12.15-14.00 | Biozentrum, Maurice E. Müller Saal U1.111 |
| Modules |
Basic Module: Advanced Topics in Economics (Master's Studies: International and Monetary Economics) Core Module: Business (Master's Studies: Business and Economics (Start of studies before 01.08.2021)) Modul: Methoden der Wirtschaftswissenschaften (Master's Studies: European Global Studies) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Fundamentals in Business and Economics (Master's Studies: Business and Economics) Module: Fundamentals in Business and Technology (Master's Studies: Business and Technology) Module: Fundamentals in Economics (Master's Studies: Economics and Public Policy) |
| Assessment format | exam |
| Assessment details | written exam: 09.01.23; 14:30-16:00. HS 102: A-I; Bernoullianum: J-Z. The addresses of the examination rooms can be found here: https://wwz.unibas.ch/de/studium/pruefungen/vorlesungs-und-pruefungsraeume/ The repeat exam will be held on 08.02.23; 12:30-14:00. You will receive the rooms for the repeat exam by mail. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | one repetition, best attempt counts |
| Scale | 1-6 0,1 |
| Repeated registration | one repetition |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |