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10639-01 - Colloquium: Consumer Behavior: Theoretical Foundations (3 CP)

Semester fall semester 2022
Course frequency Every fall sem.
Lecturers C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor)
Content We will discuss theory and experiments from the field Consumer Behavior. This field builds on knowledge from psychology to understand the behavior of consumers. Most weeks we will examine a single journal article in detail, examining what is most important about it. We will explore the researchers' main hypotheses and how they tested them. To get an impression of topics in this area, look at the tables of contents of the Journal of Consumer Research, Journal of Consumer Psychology, or the Journal of the Association for Consumer Research.
Learning objectives Get acquainted with research in consumer behavior and with reading and interpreting academic journal articles.

Bibliography Journal articles from the academic consumer behavior literature (e.g., from the Journal of Consumer Research, the Journal of Consumer Psychology, or the Journal of Marketing Research) and some closely related research from psychology and management journals.
Comments There will be mandatory homework in preparation of Session 1. Hence, check the course webpage before. Attendance is also mandatory as of Session 1.

This course is a pre-requisite for “43498-01 Psychological Theory in Consumer Behavior”, for “31953-01 Behavioral Marketing”, as well as for writing a master’s thesis in behavioral marketing.

For some courses in the area of Behavioral Marketing you need to first take other courses. A master's thesis in this area also requires particular prior course work. You can find an overview here: https://wwz.unibas.ch/de/marketing/courses-masters-thesis/

 

Admission requirements Either being currently registered for 62650 Behavioral Science, or having completed it before (i.e., 62650), or having completed 31960 Microeconomics and Psychology of Decision Making before. If you have done similar coursework which you believe substitutes 62650 Behavioral Science, please contact the instructor.

The number of participants will be limited to 35. As the course is fully booked (12.09.22, 12.00) all students who register thereafter will be on a waiting list and will be notified by September 22, 10 am if their registration is valid or not.
Course application Registration: Please enrol in your Online Services until September 20, 2022. EUCOR-Students and students of other Swiss Universities have to enrol at the students administration office (studseksupport1@unibas.ch) before September 20, 2022. Enrolment = Registration for the exam!

The number of participants will be limited to 35. As the course is fully booked (12.09.22, 18.00) all students who register thereafter will be on a waiting list and will be notified by September 22, 10 am if their registration is valid or not.

A deregistration is possible until November 16, 2022 by email to belegungstorno-wwz@unibas.ch.




Language of instruction English
Use of digital media No specific media used

 

Interval Weekday Time Room
wöchentlich Tuesday 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31

Dates

Date Time Room
Tuesday 01.11.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 08.11.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 15.11.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 22.11.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 29.11.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 06.12.2022 16.15-20.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Modules Module: Business Field: Marketing (Master's Studies: Business and Technology)
Module: Core Competences in Economics (Master's Studies: Sustainable Development)
Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics)
Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics)
Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics)
Specialization Module: Marketing and Strategic Management (Master's Studies: Business and Economics (Start of studies before 01.08.2021))
Assessment format record of achievement
Assessment details Details to be determined. You will need to write an end-of-semester essay that will determine all or most of the final grade.

Students are also required each week to submit brief, written answers to a standard set of questions regarding that week’s reading, to attend class, and to engage in discussion.
Assessment registration/deregistration Reg.: course registr.; dereg.: Office of the Dean of Studies
Repeat examination no repeat examination
Scale 1-6 0,1
Repeated registration as often as necessary
Responsible faculty Faculty of Business and Economics , studiendekanat-wwz@unibas.ch
Offered by Faculty of Business and Economics

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