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74279-01 - Colloquium: Life Sciences Marketing (3 CP)
| Semester | spring semester 2025 |
| Course frequency | Every spring sem. |
| Lecturers | Tareck Raafat (tareck.raafat@unibas.ch, Assessor) |
| Content | The course prepares participants to apply fundamental marketing concepts relevant to the Biopharmaceutical and MedTech sectors. |
| Learning objectives | This is a marketing course specifically tailored for Life Sciences. It focuses on the principles on how Biopharmaceutical and MedTech companies are operating. The course should help you prepare for marketing-related topics you will be dealing with in the Biopharmaceutical / MedTech sector. Objectives of the course • Acquiring an overview of relevant concepts that are part of the standard knowledge of strategic marketing in Life Sciences. • Practicing the process of strategic marketing principles in the context of use cases. • Acquiring an appreciation of what a “good” marketing strategy for a medication or medical device must consider. • The course format is centered on learning relevant marketing principles specific to Biopharmaceutical and MedTech companies and applying these to real-life use cases – case studies – that will be discussed as well. The mix between learning critical marketing principles and applying them to real-life use cases / case studies will allow students to better understand the functioning of Biopharmaceutical and MedTech companies. |
| Bibliography | no special literature |
| Admission requirements | The sessions build on each other and a lot of the learning happens from students discussing with each other. Not attending class would undermine progress overall. |
| Course application | Registration: Please enroll in the Online Services (services.unibas.ch); Eucor-Students and mobility students of other Swiss Universities or the FHNW first have to register at the University of Basel BEFORE the start of the course and receive their login data by post (e-mail address of the University of Basel). Processing time up to a week! Detailed information can be found here: https://www.unibas.ch/de/Studium/Mobilitaet.html After successful registration you can enroll for the course in the Online Services (services.unibas.ch). Applies to everyone: Enrolment = Registration for the course and the exam/assessment! |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| 14-täglich | Wednesday | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
Dates
| Date | Time | Room |
|---|---|---|
| Wednesday 19.02.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Wednesday 05.03.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Wednesday 19.03.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Wednesday 02.04.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31 |
| Wednesday 16.04.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Wednesday 30.04.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Wednesday 14.05.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Wednesday 28.05.2025 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | record of achievement |
| Assessment details | Real-life use cases or case studies / mainly group work (written and oral) Course grade will be split into case studies (60%), contribution (30%) and speak-up mentality (10%). The sessions build on each other and a lot of the learning happens from students discussing with each other. Not attending class would undermine progress overall. |
| Assessment registration/deregistration | Reg.: course registration, dereg: cancel course registration |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |